Innovation conviction, innovation mindset and innovation creed as precursors for the need for achievement and women's entrepreneurial success in South Africa: entrepreneurial education as a moderator

Abstract

PurposeThis study aims to determine the impact of innovation conviction, innovation mindset and innovation creed on the need for achievement and the success of women entrepreneurs. The study also investigates the impact of entrepreneurial education in moderating the relationship between the need for achievement and women’s entrepreneurial success.Design/methodology/approachThe study used a structured questionnaire and a quantitative research design. Data were gathered from 304 women entrepreneurs in South Africa’s Gauteng province. The data were analysed using smart partial least squares.FindingsThe results showed that innovation conviction, innovation mindset and innovation creed have positive and significant impacts on the need for achievement. It was also discovered that the need for achievement and entrepreneurial education have a positive and significant impact on women's entrepreneurial success. Moreover, the results showed that entrepreneurial education had a positive and significant moderating effect on the nexus between the need for achievement and women's entrepreneurial success.Practical implicationsBy comprehensively examining the impact of innovation conviction, innovation mindset and innovation creed on the need for achievement and women's entrepreneurial success, this study has valuable implications for academics.Originality/valueThis research will add to the corpus of information on women's entrepreneurship and small business management in Africa, which is generally overlooked by academics in developing countries.

Factors influencing re-usage intention of online and mobile grocery shopping amongst young adults in South Africa

“…AVE was matched with squared inter-construct correlations in an attempt to measure discriminant validity. It is a measure that compares the square root of each construct's AVE with its correlations with all other constructs in the model (Maziriri, Nyagadza & Chuchu, 2022a, b; Ndofirepi et al ., 2022). The diagonal values are the square root of AVE, while other values are the correlations between respective latent construct its row and column.…”

Women entrepreneurship development and sustainable rural livelihoods in Zimbabwe

“…Study constructs were measured using item scales adapted from literature specifically from prior research studies. These included FIN influencing women entrepreneurship (Chelliah & Lee, 2011;Jesurajan & Gnanadhas, 2011;Vossenberg, 2013;Bullough et al, 2015;Meyer, 2018), ENV (Khan et al, 2015;Kabonga et al, 2021a, b, c;Goby & Erogul, 2011), PSYC (Loras & Vizca ıno, 2013;Laudano et al, 2019;Eisenberger et al, 2005;Khan et al, 2015;Maziriri et al, 2022a, b),SOCI (Kirk & Belovics, 2006;Ummah & Gunapalan, 2012;Ozgen & Baron, 2007) and impact of women entrepreneurship to the sustainability of rural livelihoods (IFS) (DFID, 1999;Chambers, 2011;Baker et al, 2018). Likert scale used was with a range of strongly disagree (SD) 5 1 to strongly agree (SA) 5 5.…”

“…Women entrepreneurs are motivated by the probability to increase the revenue that they use to provide and maintain the family and household goals, cultivating their household values of living and gaining self-sufficiency (Jesurajan & Gnanadhas, 2011;Bullough, De Luque, Abdelzaher, & Heim, 2015;Maziriri et al, 2022a, b). Evidence from the literature suggests that women are mainly motivated by the need for independence, maintenance of household, reduce/ease poverty as well as difficulty in finding appropriate employment (Chelliah & Lee, 2011;Jesurajan & Gnanadhas, 2011;Vossenberg, 2013;Bullough et al, 2015;Meyer, 2018).…”

“…Benzing, Chu, and Kara (2009), concurred that income levels and employment opportunities are the driving factors for women entrepreneurship. The findings of the Tanzanian SMEs demonstrated that the larger number of females in emerging nations engage livelihoods because of a shortage of sufficient informative accomplishment and challenge in getting formal employment (Rutashobya, 1995;Toroka & Wenga, 1997;Olomi, 2001;Mfaume & Leonard, 2004;Kuzilwa, 2005;Sospeter, Rwelamila, Nchimbi, & Masou, 2014;Maziriri et al, 2022a, b). Based on the foregoing discussion, it was conceivable to hypothesize that.…”

“…These social networks give women an opportunity to engage in entrepreneurship (Ozgen & Baron, 2007;Kabonga et al, 2021a, b, c). According to Ummah and Gunapalan (2012), women engage in entrepreneurship following the death of a male family member whom they used to rely on (Maziriri et al, 2022a, b). Research by Sullivan, Halbrendt, Wang, and Scannell (1997) and Kirk and Belovics (2006) found that the need to efficiently balance between employment and household responsibilities often encourages women to engage in entrepreneurship.…”