This study assessed the influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention among male consumers of cosmetic brands in South Africa. It is also imperative to note that, despite the theoretical contributions made by many scholars on repurchase intention of various brands, they seem to be a paucity of studies that have investigated the influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention. The study utilized a quantitative research design using a structured questionnaire. In addition, they study made use of a sample of male consumers in Gauteng province of South Africa. Four hypotheses were posited and to empirically test these hypotheses, a sample data set of 150 was used. The findings indicate that brand awarenesshas a positive and significant influence on brand loyalty, brand association has a positive and insignificant influence on brand loyalty, product quality has a positive and significant influence on brand loyalty and brand loyalty exerts a positive and significant influence on purchase intention. The empirical study provided fruitful implications to academicians by making a significant contribution to the brand management literature by systematically exploring the influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention. This study therefore, stand to immensely contribute new knowledge to the existing body of brand management literature in Africa-a context that is often most neglected by some researchers in developing countries.

In today’s post-modern era, the role of women entrepreneurs in economic development is inevitable and women are willing to take action in business and contribute to the nation’s growth. Women are stepping up to own and run businesses in numbers that would have been hard to imagine a mere few decades ago. However, women entrepreneurs face a wide variety of challenges both in starting and in growing their business ventures. The objective of this paper is to investigate the challenges women entrepreneurs face in the Gauteng province of South Africa. Exploring the challenges that women entrepreneurs face in South Africa, is of paramount interest to potential women entrepreneurs, researchers, the government of South Africa and other stakeholders. The paper used a qualitative research design using in-depth interviews and focus groups. The findings were that the challenges were identified as impediments to women entrepreneurs, which comprises lack of education and training, lack of access to finance, gender discrimination, negative attitudes and inadequate resources. Recommendations were made to women entrepreneurs, to the government of South Africa and other stakeholders. Lastly, limitations of this paper as well as future research directions were enunciated clearly.

YouTube as an educational tool has been recently receiving a great deal of attention from researchers and teachers. The study in question therefore investigates this phenomenon. To this end, a modified conceptual model based on the technology acceptance model (TAM) was proposed to test student perceptions, attitudes and intentions to adopt YouTube as an educational tool. The study was quantitative in nature where 377 registered students from a selected university were chosen through non-probability sampling. In order to analyse the data SPSS 25 and AMOS 25 were utilised for descriptive statistics and structural equation modeling respectively. Perceived usefulness of YouTube and perceived ease of use where proposed as antecedents of attitudes and intentions while adoption of YouTube as an educational tool was anticipated to be the outcome. The main findings suggested that perceived usefulness was observed to have a more significant impact on student perceptions toward learning through YouTube in comparison to the perceived ease of use. In addition, it was also discovered that intention to use YouTube and adoption of YouTube as an educational tool had the strongest relationship of all tested hypotheses. Implications for educators and researchers were established from the findings. Thereafter, suggestions for further research were proposed.

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This research aims to determine how women entrepreneurs engaged in green entrepreneurship can help build a green economy in South Africa. The study was conducted using a non-probability conveniently selected sample of women green entrepreneurs operating in Gauteng Province, South Africa. A qualitative approach was followed involving semi-structured face to face interviews and focus groups with the selected participants. The collected data were analysed using thematic analysis. After the thematic analysis, four themes (drivers) for a Transition to a Green Economy emerged, which are green entrepreneurship education, the need for financial resources, green women entrepreneurs networking programmes and implementation for new green policies. The findings of the study will assist determine how women entrepreneurs work and engage in the green sector. Furthermore, this research makes a valuable contribution towards creating new knowledge in the green entrepreneurship sector by comprehending how women can help build a greener economy in South Africa.