“…For instance, tourists create knowledge in high volumes, share via social media, share, hold high volumes of tacit knowledge, and similarly, stakeholders/knowledge creators/holders in the tourism (Sheehan et al , 2016). Tourism organizations need to understand and implement KM to build innovation capability (Muskat et al , 2021; Ruiz-Ortega et al , 2021), to renew their processes, services and products (Brooker and Joppe, 2014; Dwyer and Edwards, 2009), to innovate with radical, incremental and more sustainable new business models (Souto, 2015; Mwesiumo et al , 2022) – and above all to adapt their value propositions to existing and design experiences for existing and prospective tourists (Shulga and Busser, 2020; Tussyadiah, 2014).…”