2002
DOI: 10.1037/0278-6133.21.6.601
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Inhibitory effects of drinker and nondrinker prototypes on adolescent alcohol consumption.

Abstract: This prospective study examined the relation between 308 adolescents' images of typical dinkers and nondrinkers and their subsequent alcohol consumption. The results indicate that both images are associated with changes in consumption between ages 16 and 18 but that they operate in different ways. Contrary to previous assumptions, drinker images do not represent goal states for adolescents in that they are more negative than their self-images and nondrinker images and are not correlated with their ideal selves… Show more

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Cited by 167 publications
(187 citation statements)
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References 34 publications
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“…The hypothesized process is that after viewing persons smoking in movies, a teen will tend to view smokers as more attractive, and hence be more inclined to socialize with persons who smoke, which is a risk factor for onset of smoking (e.g., Gerrard et al, 2002;Wills & Cleary, 1999). This is predicted to be another pathway for the impact of movie exposure on adolescent smoking.…”
Section: Expectancies and Affiliationsmentioning
confidence: 99%
“…The hypothesized process is that after viewing persons smoking in movies, a teen will tend to view smokers as more attractive, and hence be more inclined to socialize with persons who smoke, which is a risk factor for onset of smoking (e.g., Gerrard et al, 2002;Wills & Cleary, 1999). This is predicted to be another pathway for the impact of movie exposure on adolescent smoking.…”
Section: Expectancies and Affiliationsmentioning
confidence: 99%
“…In line with the Prototype/Willingness model, behavioural willingness is mediated by prototype perceptions, which later have included both evaluations of risk and non-risk images (Gerrard, Gibbons, Reis-Bergan, Trudeau, Vande Lune, and Buunk, 2002). However, whereas favourable risk images are associated with risk behaviour through social reaction, non-risk images assume the presence of a more deliberate and active decision .…”
mentioning
confidence: 96%
“…They are more narrow than the attitudes as defined in the Ajzen and Fishbein theories, but similar to the affective, evaluative component of attitudes. However, in contrast to TRA and TBP, the prototype model suggests that prototypes associated with risky behaviors are not goal states, and hence do not influence behavior through planful intentions (Gerrard, Gibbons, Reis-Bergan, Trudeau, Vande Lune & Buunk, 2002;Gibbons, et al, 2003), but rather through willingness to engage in risky behavior in risk-conducive circumstances. Thus, one of the tenets of the prototype model is that children and adolescents have images of what smokers and drinkers are like (Andrews & Peterson, 2006;Snortum, Kremer & Berger, 1987) and these images influence their subsequent willingness to engage in the behavior (Gerrard et al, 2002;Gerrard, et al, 2006;Gibbons et al, 2003).…”
mentioning
confidence: 99%