Inhibiting Motivating Factors on Online Gig Economy Client in Indonesia

Asih, Sinta Nur; Sucahyo, Yudho Giri; Gandhi, Arfive; Ruldeviyani, Yova

doi:10.1109/icacsis47736.2019.8979703

Cited by 9 publications

(10 citation statements)

References 23 publications

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“…Pengumpulan data dilakukan melalui survei online yang memperoleh 133 data penduduk Indonesia yang pernah menggunakan jasa gig economy bidang jasa profesional. Penelitian menghasilkan temuan bahwa manfaat yang dirasakan dari gig economy dan pengaruh sosial merupakan faktor yang mendorong pembelian jasa oleh pengguna layanan gig economy jasa profesional [10].…”

Section: Pendahuluanunclassified

Peran Freelance Marketplace dan Media Sosial dalam Online Gig Economy Jasa Profesional

Aristi

Pratama

2021

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Freelance marketplace adalah suatu jenis platform online gig economy yang mengkhususkan fungsinya untuk menghubungkan penyedia jasa dan pihak yang membutuhkan dalam jual beli jasa profesional. Pada praktiknya, jual beli jasa profesional juga terlaksana dalam media sosial, yang cara kerjanya berbeda dengan freelance marketplace. Melalui survei yang dilakukan dengan penyebaran kuesioner melalui media sosial, peneliti mengumpulkan 280 data pelaku gig economy bidang jual beli jasa profesional yang menggunakan freelance marketplace dan media sosial, untuk mengetahui perbedaan kedua platform tersebut dalam perannya memfasilitasi kegiatan gig economy. Menggunakan analisis statistik deskriptif dan inferensial, peneliti menemukan bukti adanya perbedaan peran yang dimainkan oleh kedua platform tersebut. Freelance marketplace berperan memasarkan jasa pekerja gig Indonesia ke pasar internasional dan cenderung digunakan oleh penyedia jasa yang lebih berpengalaman, sehingga harga jual per-gig-nya lebih tinggi dibanding di media sosial. Sementara itu, meski harga jual per-gig-nya cenderung lebih rendah, media sosial berperan besar dalam pemasaran di dalam negeri dan cenderung lebih cocok untuk penyedia jasa pemula. Secara umum, freelance marketplace dan media sosial sama-sama berperan sebagai lapangan kerja baru yang berpotensi menjadi mata pencaharian utama bagi sebagian pekerja gig dan juga dapat memberikan kesempatan bagi penyedia jasa tanpa keharusan adanya gelar akademik untuk berkarir di bidang ekonomi kreatif.

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Section: Pendahuluanunclassified

Peran Freelance Marketplace dan Media Sosial dalam Online Gig Economy Jasa Profesional

Aristi

Pratama

2021

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“…On the other hand, Asih et al (2019) explored the factors affecting intensity, focusing on the digital/online gig economy. Initially, the factors that were suspected of having influence were Trust, Perceived Risk, Perceived Ease of Use, Perceived Usefulness, and Social Influence.…”

Section: Client's Perspectivementioning

confidence: 99%

“…Initially, the factors that were suspected of having influence were Trust, Perceived Risk, Perceived Ease of Use, Perceived Usefulness, and Social Influence. After tracing people's perceptions with 113 respondents, Asih et al (2019) tested these factors through the eight hypotheses. It turned out that only Trust, Perceived Usefulness, Social Influence, and Perceived Risk had been proven to affect people's intention to use the digital/online gig economy platform (coded as OC.01-OC.04).…”

Section: Client's Perspectivementioning

confidence: 99%

Architecting an Advanced Maturity Model for Business Processes in the Gig Economy: A Platform-Based Project Standardization

Gandhi

Sucahyo

2021

Economies

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The business continuity of the gig economy is strongly driven by the operator’s ability to manage the maturity of business processes. Moreover, projects in the gig economy are risky due to the lack of monitoring and involvement of actors’ profiles. When business processes become mature as the target, platform-based project results can satisfy actors’ expectations. To reach targeted maturity, operators need to standardize their business processes. This standardization is actualized in a maturity model as a benchmark and guideline tool. It exposes how mature the current business processes are and the required improvements. This research aims to construct a maturity model systematically and comprehensively to encourage operators in the gig economy (as the model user) to improve the products and services delivered. This research has constructed a new maturity model for business processes using the maturity model development phases initiated by de Bruin et al. It explores the gig economy ecosystem in Indonesia. This research initiates the maturity model by collecting 48 factors in the gig economy. It continues by composing 13 determinant candidates as representations of the factors. After an empirical test involving 200 people (consisting of gig worker, client, and operator) and two iterations of mixed-method validation involving 16 experts, this research generates ten determinants classified into three dimensions: actors, platforms, and transactions. The maturity level of each determinant is measured to indicate its position toward digital business continuity.

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“…These changes are in the form of efficiency, the emergence of new types of work, and the opportunity to have several jobs at one time [1]. As a result of the influence of technology on the world of work, it also gives rise to the phenomenon of the gig economy or the development of freelancers and parttime workers [2]. The development of the gig economy phenomenon that occurs in various countries is directly proportional to technological advances [3].…”

Section: Introductionmentioning

confidence: 99%

“…The gig economy is a phenomenon of changes in the structure of employment and economic activities carried out by non-permanent workers, as a result of digital economy products [2]. The year 2019 was a year of gig economy growth in various countries, which was marked by an increase in the number of freelancers, as jobs that are most identical with the gig economy.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Generation Z Workforce Characteristics on The Gig Economy with Work Life Integration As a Mediator

Basid¹,

Atmaja²

2022

Proceedings of the 1st International Conference on Contemporary Risk Studies, ICONIC-RS 2022, 31 March-1 April 2022, South Jaka

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Gig economy provides flexibility and independence of work that is demanded by generation Z. Generation Z is the most dominant generation in Indonesia, so the entry of generation Z in the world of work is expected to influence the gig economy. This is supported by the interest of generation Z with a work life integration approach that can only be obtained in the gig economy. This research aims to know the effect of generation Z workers on the gig economy with work life integration as a mediation. This study uses quantitative methods that were conducted in the city of Bandar Lampung with 273 respondents. The results found that there is significant positive effect of generation Z workforce on the gig economy with work life integration as mediator. This research show that characteristics of generation Z workforce is one of the factors in improving the gig economy through the work life integration approach.

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Inhibiting Motivating Factors on Online Gig Economy Client in Indonesia

Cited by 9 publications

References 23 publications

Peran Freelance Marketplace dan Media Sosial dalam Online Gig Economy Jasa Profesional

Peran Freelance Marketplace dan Media Sosial dalam Online Gig Economy Jasa Profesional

Architecting an Advanced Maturity Model for Business Processes in the Gig Economy: A Platform-Based Project Standardization

The Effect of Generation Z Workforce Characteristics on The Gig Economy with Work Life Integration As a Mediator

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