Information Source Preferences for Selecting Dental Services Among Elderly Consumers

Hekmat, Firooz; Farris, Roy; Dunning, Darlene

doi:10.1300/j026v16n01_06

Cited by 6 publications

(2 citation statements)

References 7 publications

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“…Public information sources are defined as impersonal or neutral information sources 10 , 11 . This type of information source includes technical reports, magazine articles, professional organizations, government sources, the Internet, and reports written by knowledgeable third‐party agencies such as Consumer Reports magazine 10 , 11 . In the dental services market, consumers’ awareness and use of public information sources seem to be relatively low 9…”

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confidence: 99%

Consumers’ Choice of Dentists: How and Why People Choose Dental School Faculty Members as Their Oral Health Care Providers

Kim

Damiano

Hand

et al. 2012

Journal of Dental Education

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This study aimed to better understand how and why people choose dental school faculty members as their oral health care providers. Increasing inancial constraints in U.S. dental schools have led their administrators to seek alternative funding sources, one of which can be revenues from dental school faculty practice. To effectively promote faculty practice, it is necessary to understand how and why one chooses a dental school faculty member as his or her oral health care provider. A survey of 1,150 dental school faculty practice patients who recently chose their dentist was conducted, and 221 responded. The information sources these respondents said they used and rated highly were other dentists, friends, family members, clinic website, the Internet, and the insurance directory. Dentist-related attributes that were perceived to be important were quality of care, professional competence of dentist, and explanation of treatment/patient participation in the treatment decision. Dental practice-related attributes perceived to be important were the ability to get appointments at convenient times, reasonable waiting time to get appointments, and attitude/helpfulness of staff. This study found that traditionally popular (family, friends) and newly emerging information sources (the Internet, clinic website, and insurance directory) were both used and perceived to be important by patients of the dental school faculty practice. Dental schools and dentists can use this study's indings to select appropriate communication channels to promote their practices and to focus on attributes that dental consumers value the most.

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confidence: 99%

Consumers’ Choice of Dentists: How and Why People Choose Dental School Faculty Members as Their Oral Health Care Providers

Kim

Damiano

Hand

et al. 2012

Journal of Dental Education

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“…With regard to sources of information, men and women are also often different. While both males and females ask the opinions of other dentists and health care professionals, elderly females are more likely to use radio commercials, newspaper ads, yellow page ads, and TV commercials 9 …”

Section: Marketing Techniques Especially Useful For Womenmentioning

confidence: 99%

Marketing Women's Oral Health: Lessons from the World of Business

Feldman

Bonta

2004

Journal of Dental Education

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W hat marketing techniques encourage women to seek health care services, in cluding oral health care services? Is marketing products and services different for men and women? Are there differences in marketing products and services to women and women health professionals? Unfortunately, there is little published data in the health care literature to shed light on these questions. While for years corporations have conducted marketing research to answer these specific questions, little is available to the average practitioner.This article is divided into three sections. The first summarizes current thinking on the impact of gender on marketing health services. The second outlines marketing techniques that are especially useful in reaching women. The third provides suggestions on how to use a popular marketing strategy-branding-to improve one's own standing in the workplace. Marketing Health Care Services: The Role of GenderAs diseases are spread unevenly between men and women, men and women require different health care services. 1,2 It therefore follows that marketing health care services would also differ between men and women.For example, female hormonal fluctuations associated with puberty, menses, pregnancy, use of contraceptives, and menopause cause changes in gingival and periodontal tissues. 3,4 Cleft palate occurs more often in females. 1,2 Women are twice as likely to report orofacial pain and nine times as likely to have Sjögren's syndrome. 1,2 And women are more susceptible to eating disorders and more aware of self-image. 3 Men, on the other hand, are more likely to have 6 mm loss of attachment, are more than 2.6 times as likely to have oropharyngeal cancer, and have higher rates of emergency room visits for head and neck trauma. 1,2 Men and women also differ in their traditional societal role. While these roles are rapidly changing, women are still usually the family caregivers. Of the over 80 million baby boomers, many are finding themselves part of the "sandwich generation," as they are responsible not only for their children but for their parents and sometimes grandparents as well. Ninety percent of women say they are the primary decision makers for all health-care related decisions. Seventyfive percent of inpatient and outpatient visits are by women of childbearing age and their children. 5 Women account for 60 percent of physician and dentist visits, 60 percent of prescription drug usage, and 75 percent of nursing home residents. 5,6 Different researchers have come to different conclusions about the role of gender in demand for dental care. A study by Rutsohn and Ibrahim in 2000 found that gender was insignificant and does not influence demand for care, 7 so those authors concluded there was no need to develop gender-specific strategies although a differentiation strategy would not threaten patient volume. Another study, by Lois Cohen, found that more women believe that oral health is important (89 percent vs. 80 percent), more are concerned about cavities (35 percent vs. 24 percent), more are co...

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A Research of Service Outcomes in Taiwan: The Role of Patients’ Quality Perceptions and Wait Time

Joonas

Wang

2012

Hospital Topics

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Wait time is a continuing issue in healthcare services. U.S. studies reveal wait time is inversely related to healthcare service outcome as well as patient behavior and attitudes. However, Taiwan, despite being an important center for global healthcare services, has not been the subject of much research attention regarding wait time and its impact on patient perceptions and behavior. In the authors' exploratory study, patients in Taiwan completed a self-report questionnaire on how wait time and service quality characteristics relate to service outcome. Results indicate the influence of healthcare service quality and wait time on service outcome. Contributions, limitations, and research and managerial implications are discussed.

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Information Source Preferences for Selecting Dental Services Among Elderly Consumers

Cited by 6 publications

References 7 publications

Consumers’ Choice of Dentists: How and Why People Choose Dental School Faculty Members as Their Oral Health Care Providers

Consumers’ Choice of Dentists: How and Why People Choose Dental School Faculty Members as Their Oral Health Care Providers

Marketing Women's Oral Health: Lessons from the World of Business

A Research of Service Outcomes in Taiwan: The Role of Patients’ Quality Perceptions and Wait Time

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