1998
DOI: 10.1300/j026v16n01_06
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Information Source Preferences for Selecting Dental Services Among Elderly Consumers

Abstract: This manuscript presents the results of a primary research study conducted among the elderly to determine the sources of information they prefer for the selection of dental services. The results of the study are presented in terms of source preferences by dental need (generalist or specialist), source preferences by gender (male or female), source preferences by level of education (low or high), and source preferences by income level (low or high). Conclusions are drawn from the results of the research, and su… Show more

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Cited by 6 publications
(2 citation statements)
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“…Public information sources are defined as impersonal or neutral information sources 10 , 11 . This type of information source includes technical reports, magazine articles, professional organizations, government sources, the Internet, and reports written by knowledgeable third‐party agencies such as Consumer Reports magazine 10 , 11 . In the dental services market, consumers’ awareness and use of public information sources seem to be relatively low 9…”
mentioning
confidence: 99%
“…Public information sources are defined as impersonal or neutral information sources 10 , 11 . This type of information source includes technical reports, magazine articles, professional organizations, government sources, the Internet, and reports written by knowledgeable third‐party agencies such as Consumer Reports magazine 10 , 11 . In the dental services market, consumers’ awareness and use of public information sources seem to be relatively low 9…”
mentioning
confidence: 99%
“…With regard to sources of information, men and women are also often different. While both males and females ask the opinions of other dentists and health care professionals, elderly females are more likely to use radio commercials, newspaper ads, yellow page ads, and TV commercials 9 …”
Section: Marketing Techniques Especially Useful For Womenmentioning
confidence: 99%