2018
DOI: 10.5465/amj.2015.1354
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Influencing the Influencers: Diversification, Semantic Strategies, and Creativity Evaluations

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Cited by 16 publications
(5 citation statements)
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References 111 publications
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“…Second, the suppression effect may be the underlying reason for the unexpected finding (Conger, 1974;Maassen and Bakker, 2001;Smith et al, 1992). Suppression effect is reported by many researchers (Fast et al, 2014;Gonzalez-Mul'E and Cockburn, 2017;Seong and Godart, 2018) and it is a common challenge for management and marketing researchers and the researchers from other disciplines. Third, the surprised findings may be because of the influences of variables not included in our research framework.…”
Section: Limitations and Future Studiesmentioning
confidence: 99%
“…Second, the suppression effect may be the underlying reason for the unexpected finding (Conger, 1974;Maassen and Bakker, 2001;Smith et al, 1992). Suppression effect is reported by many researchers (Fast et al, 2014;Gonzalez-Mul'E and Cockburn, 2017;Seong and Godart, 2018) and it is a common challenge for management and marketing researchers and the researchers from other disciplines. Third, the surprised findings may be because of the influences of variables not included in our research framework.…”
Section: Limitations and Future Studiesmentioning
confidence: 99%
“…Firm visibility describes how much attention and scrutiny firms receive from stakeholders (e.g., customers, regulators, and the media) (Chiu & Sharfman, 2011). High visibility is generally associated with stronger public attention and discourse (Seong & Godart, 2018) and greater pressure from external stakeholders to engage in legitimacy‐seeking behavior (Chang et al, 2019; Gardberg & Fombrun, 2006), such as relationship building (Bunduchi, 2017), lobbying politicians (Reast et al, 2013), and CSR behavior (Chiu & Sharfman, 2011).…”
Section: Theoretical Background and Hypothesesmentioning
confidence: 99%
“…Frequency alone is, however, an insufficient proxy, especially outside of the lab. While it can be argued that novelty wears off with repetition (Berlyne, 1960;Simonton, 1980), also knowledge and memory of prior occurrences decay over time (Fleming, 2001;Sorah & Godart, 2018). This is relevant because "[n]ovel patterns can contrast with others only if those which have occurred before effect permanent changes, of a sort that can be called learning" (Berlyne, 1960, p. 19).…”
Section: Measurementmentioning
confidence: 99%