Influences of EWOM in Social Media on Consumer's Purchase Intention on Online Video Streaming

Andriani, Denysa; Ramadhani, Irvi; Febriana, Auliya Venty; Gunadi, Willy

doi:10.1109/icimtech53080.2021.9535073

Cited by 3 publications

(2 citation statements)

References 36 publications

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“…A study indicates that risk-taking is linked to self-confidence, meaning that the stronger one's belief in one's abilities, the greater one's confidence in influencing outcomes and one's willingness to try what others perceive as risky [40]. Based on research by [41], perceived risk positively influences the tendency to trust, suggesting that higher perceived risks on online marketplace sites correlate with an increased likelihood of users trusting the platform for online shopping. From these perspectives, risk-taking related to selfconfidence or an individual's belief system can affect their trust inclination.…”

Section: Perceived Riskmentioning

confidence: 99%

The Impact of eWOM on Trust Inclination and Information Adoption in the Sociolla Platform

Aprilia,

Hidayat

2024

AJEBA

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This study aims to analyze the influence of Electronic Word of Mouth (eWOM) on the Sociolla platform, affecting Information Adoption and the role of trust inclination. A quantitative approach was employed with data collected through an online questionnaire distributed to 270 respondents. The non-probability sampling technique, specifically purposive sampling, was used for sample selection, which was then processed using Structural Equation Modeling (SEM) in the AMOS program. The findings reveal that perceived information quality, information usefulness, and argument quality positively impact trust inclination. Meanwhile, perceived risk has a negative impact on trust inclination. Additionally, the study shows that trust inclination has a positive influence on information adoption. Theoretically, this research contributes to the discussion of trust inclination and eWOM information adoption. From a managerial perspective, the study suggests marketing managers manage marketing strategies through eWOM concerning information quality, information usefulness, and argument quality. Marketers also need to consider the level of perceived consumer risk and reduce it to ensure that consumers express trust inclination toward information they subsequently adopt. In this context, marketers need to ensure their eWOM strategies remain natural, high-quality, and beneficial for marketing success.

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Section: Perceived Riskmentioning

confidence: 99%

The Impact of eWOM on Trust Inclination and Information Adoption in the Sociolla Platform

Aprilia,

Hidayat

2024

AJEBA

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“…Organisasi telah menanggapi perubahan perilaku konsumen saat ini dengan menjadikan media digital dan sosial sebagai komponen penting dan integral dari rencana pemasaran bisnis mereka (Terho et al, 2022). Media sosial menjadi penghubung perusa-haan dengan konsumennya, memengaruhi tindakan konsumen, menerima umpan balik, membantu dalam peningkatan penjualan serta layanan saat ini (Andriani et al, 2021).…”

Section: Pendahuluanunclassified

Strategi Promosi melalui Media Sosial dan Electronic Word of Mouth untuk Komunikasi Konsumen

Alghifari

Hurriyati

Dirgantari

et al. 2022

JKBM

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This study discusses issues related to purchasing decisions. The research focused on the social networking community on social media facebook with a sampling technique using non-probability sampling. The method used in this research is Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis with Smart-PLS version 3.3.5 software support. The results of the study conclude that promotional strategies through social media have a positive influence on purchasing decisions. Promotional strategies through social media have a positive influence on electronic word of mouth. Electronic word of mouth has a positive influence on purchasing decisions. Electronic word of mouth mediates the effect of promotional strategies through social media on purchasing decisions. The practical implication of this research is that companies in the organic agricultural sector, especially organic rice products, are recommended to carry out promotional strategies through social media because this strategy is one of the most effective and appropriate tools in marketing, so that electronic word-of-mouth marketing will be formed, which ultimately has an impact on purchasing decisions.

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The Acceptance and Use Behavior of Shared Mobility Services in a Rural Municipality

Schaefer

Stelter

Holl-Supra³

et al. 2022

Smart Cities

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In rural regions, needs-based mobility services play an important role in the provision of public services. Shared Mobility Services can optimally complement local public transportation such as buses and trains, even in rural regions, and support the transformation of transportation. There is already research on Shared Mobility Services in the literature, but there is no comparison between all of Germany-wide and a specific municipality. We were interested in learning to what extent there is acceptance among citizens and what their usage behavior is towards such new alternatives. We also aimed to find out whether there are differences between large cities and rural regions and to what extent they differ from each other. In this case study, interplay was demonstrated using the example of a funded Smart City mobility project in a German rural municipality. The objective was to show whether the potential exists to initiate traffic turnaround with the help of Shared Mobility Services. In a quantitative survey of 418 German citizens, 114 of them from the rural municipality, the acceptance and usage behavior of Shared Mobility Services (in the form of car, bike and e-scooter sharing) was investigated. The results show that participants are very interested in Shared Mobility Services and have already gained initial experience with such services. However, there is still a lack of comprehensive services; for instance, the demand for car sharing is still too low, as many citizens still own a private vehicle. Our results show that citizens are too little informed about Shared Mobility Services and that these services need to be advertised much more strongly and clearly, both in analog and digitally. Our study shows that traffic turnaround can be achieved and that many citizens can imagine greater use of Shared Mobility Services in their everyday lives in the future. However, for this to happen, the necessary infrastructure must be in place in rural regions, and local authorities must motivate citizens with sufficient educational work about what is on offer and how to use it.

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Influences of EWOM in Social Media on Consumer's Purchase Intention on Online Video Streaming

Cited by 3 publications

References 36 publications

The Impact of eWOM on Trust Inclination and Information Adoption in the Sociolla Platform

The Impact of eWOM on Trust Inclination and Information Adoption in the Sociolla Platform

Strategi Promosi melalui Media Sosial dan Electronic Word of Mouth untuk Komunikasi Konsumen

The Acceptance and Use Behavior of Shared Mobility Services in a Rural Municipality

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