The Impact of eWOM on Trust Inclination and Information Adoption in the Sociolla Platform
Hensa Putri Aprilia,
Anas Hidayat
Abstract:This study aims to analyze the influence of Electronic Word of Mouth (eWOM) on the Sociolla platform, affecting Information Adoption and the role of trust inclination. A quantitative approach was employed with data collected through an online questionnaire distributed to 270 respondents. The non-probability sampling technique, specifically purposive sampling, was used for sample selection, which was then processed using Structural Equation Modeling (SEM) in the AMOS program. The findings reveal that perceived … Show more
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