Indian Writing in English and Issues of Visual Representation

Lau, Lisa; Varughese, E. Dawson

doi:10.1057/9781137474223

Cited by 4 publications

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“…(Received 15 October 2022;accepted 4 December 2022) translation. Several studies have shown that during the twentieth century the cover designs of translated novels from Asia, India, and the Arab world were often constructed in a way that can be seen as foreignization since the covers make use of stereotypical images and exoticization (Lau 2015;Pears 2015;Serra Vilella 2021;Carbonell i Cortés 2003). In this article, I argue that the two terms 'domestication' and 'foreignization' are useful when the cover of a translated novel is studied, in particular the front cover design and the visual semiotics at work on the different covers.…”

Section: Categorizesmentioning

confidence: 99%

“…Regardless of the source and target languages involved in the transition of a novel from one language to another, the cover design is almost always changed to appeal to the new market it is introduced to (Lau 2015). This change is significant in many ways since it gives an idea of the target customer that the publishing house is imagining for the book.…”

Section: Introductionmentioning

confidence: 99%

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Translating the Cover – A Comparative Study of the Covers of Arabic Novels and Their English Translations

BERG¹

2022

transLogos

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Translation studies have traditionally focused on the textual aspects of a work. This article, instead, concentrates on the multimodal translation practices involved in the translation of covers. When a novel is introduced to another linguistic and cultural sphere, its cover and paratext usually change. The cover is one of the prime factors that influence the first view of a literary work. This article applies content analysis to examine the specific features of the cover imagery and design of 55 contemporary Arabic novels and compare them with the covers of their English translations. The comparison is based on paratextual features such as position of the title and author's name as well as content-based elements like the selection of cover motive and cultural aspects of that choice. The analysis shows that there are significant differences between the Arabic and English covers regarding color, motive, and design and that whereas the Arabic novels often carry signifiers of a clear cultural identity, that is not the case with the English translations of the same novels. The translated covers are shown to be domesticated versions that are appealing to the target culture, using target culture aesthetics, rather than clear representatives of the source culture.

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Section: Categorizesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Translating the Cover – A Comparative Study of the Covers of Arabic Novels and Their English Translations

BERG¹

2022

transLogos

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“…Poderíamos pensar que estas representações estereotipadas são fruto de uma era já passada e que, volvida a era do colonialismo e do imperialismo e vivendo nós agora numa período de globalização marcado pelo desenvolvimento de tecnologias da informação e da comunicação, o relativismo levaria a uma visão menos extremista entre o «eu» e o «outro», não havendo já uma glorificação do primeiro e uma desumanização do segundo. Porém, num contexto pós-colonial, fala-se frequentemente numa ideia que, ao contrário do Orientalismo, dá por vários nomes, mas que eu, seguindo o trabalho de investigadoras como Lisa Lau, Ana Cristina Mendes, Om Prakash Dwivedi e E. Dawson Varughese, costumo chamar de reorientalismo (vide Mendes e Lau, 2014; Lau, 2005 e 2009; Lau e Mendes, 2011; Lau e Dwi-vedi, 2014;Lau e Varughese, 2015). A ideia é de que as próprias populações nativas e co-7 Vejam-se, por exemplo, alguns exemplos de representações menos normativas de «orientais» por parte de «ocidentais» em Sugirtharajah (2013).…”

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O selvagem africano, o falso mouro e o exótico gentio: Imagens dos orientais n’«Os lusíadas» e no presente

Oliveira¹

2022

e-LCV

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Using as its background the celebration of the 450 years since the publication of The Lusiads by Luís Vaz de Camões and the several discourses which have originated in the media around those same celebrations, this paper aims at analysing the contribution of this work for the shaping and development of Orientalist discourse in Portugal. I begin by listing the terms that Camões used to refer to Africans, Middle Easterners and Indians and then I compare them with modern media representations of the same peoples. I conclude that, despite the temporal difference, modern representations are defined by continuity and similarity rather than by rupture and difference. In the final section, I try to assess the different memories regarding Camões and his work as well as the history of Portugal and of the African and Asian people in the contemporary world.

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Book cover as intersemiotic translation: between image, text and culture

Jiang

2021

Asia Pacific Translation and Intercultural Studies

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Indian Writing in English and Issues of Visual Representation

Cited by 4 publications

References 0 publications

Translating the Cover – A Comparative Study of the Covers of Arabic Novels and Their English Translations

Translating the Cover – A Comparative Study of the Covers of Arabic Novels and Their English Translations

O selvagem africano, o falso mouro e o exótico gentio: Imagens dos orientais n’«Os lusíadas» e no presente

Book cover as intersemiotic translation: between image, text and culture

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