Increasing saving intentions through leaderboards: A gamification approach

Zhang, Yi; Horen, Femke van; Zeelenberg, Marcel

doi:10.1371/journal.pone.0249283

Cited by 8 publications

(5 citation statements)

References 54 publications

(50 reference statements)

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“…However, prior studies report mixed findings of leaderboards' effectiveness. Though there exist positive correlations between leaderboards and user engagements (Huang and Hew 2015, Wu et al 2015, Zhang et al 2021, other studies document negative (Hanus and Fox 2015) or no impacts (Costa et al 2013).…”

Section: Leaderboard and Social Comparisonmentioning

confidence: 98%

Fun Shopping: A Randomized Field Experiment on Gamification

Liu

Wang

2023

Information Systems Research

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Spotlight Gamification is an emerging digital strategy to engage users across different business domains. Gamification, defined as using game-design elements in nongaming contexts, shows great potential across domains such as education, business, and health. The significance of gamification is highlighted by a $7.17 billion global market in 2019 and is projected to reach more than $40 billion by 2024. This study examines two popular badges and leaderboards that utilize self-determination and social-comparison mechanisms to promote user engagement. We conduct a randomized field experiment (A/B testing) to quantify these effects in one of the largest shopping malls in Asia and further contrast the two games against coupons regarding various shopping outcomes. Quantitatively, badging and leaderboarding promote sales by 21.5% and 22.5% in the treatment period, respectively, whereas couponing delivers a more potent effect of 31.7%. In the posttreatment period, the gamification impacts remain significant, whereas the influence of couponing fades out. Besides, the additional analyses document the salient heterogeneous treatment effects across gender, age, and income. We also zoom in on the contrast between badges and leaderboards, showing that badging is a balanced tool for attracting the general public and leaderboarding is a double-edged sword that could encourage self-reinforcing or self-banishing. Finally, gamification encourages consumers to do more exploration, leading to significant increases in sales.

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Section: Leaderboard and Social Comparisonmentioning

confidence: 98%

Fun Shopping: A Randomized Field Experiment on Gamification

Liu

Wang

2023

Information Systems Research

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“…Besides informational-social influence, social comparison in the context of gamification (e.g. gamified apps) also promotes desired behaviors (Zhang et al. , 2021).…”

Section: The Ideation Creation and Dissemination Of Transformative Valuementioning

confidence: 99%

“…leaderboards) in non-game contexts to induce competition and thus fosters transformative behaviors like sustainable energy usage (Mulcahy et al. , 2020) or financial savings (Zhang et al. , 2021).…”

Section: The Ideation Creation and Dissemination Of Transformative Valuementioning

confidence: 99%

Better together: involving consumers in the ideation, creation and dissemination of transformative value

Bilstein

Verlegh

Klostermann

et al. 2022

JOSM

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PurposeConsumers play a central role in the creation of transformative value, enhancing the well-being of people and the planet. With this article, the authors synthesize service and communication scholars' views to conceptually discuss opportunities and challenges on how to involve consumers in the ideation, creation and dissemination of transformative value. In doing so, the authors identify avenues for future research.Design/methodology/approachThis research relies on a review of service and communication literature, connecting their insights to real world examples.FindingsConsumers are involved in the ideation, creation and dissemination of transformative value by engaging in customer innovation, customer participation and customer dissemination behaviors. In relation to these types of customer involvement, four overarching research themes emerge in the context of transformative services: (1) the voice of the non-customer, (2) protecting vulnerable customers, (3) consumer literacy and (4) WOM as a double-edged sword.Originality/valueThis research contributes to transformative service research by assessing the opportunities and challenges related to customers' involvement in the ideation, creation and dissemination of transformative value. Additionally, it identifies avenues for the future at the intersection of communication and service research.

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“…Such contexts are abundant because many modern technologies include social interaction elements. For example, through gamification, websites can encourage social compassion and healthy competitions to promote desirable behaviors such as learning, exercising, information security compliance, and saving money (Klock et al, 2020;Silic and Lowry, 2020;Tu et al, 2019;Zhang et al, 2021). At the same time, such social elements and interactions can drive peer privacy concern, as one exposes their information to others (think about dating websites, social commerce websites, and multiplayer video games).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

SNS use reduction: a two-facet privacy concern perspective

Neves

Turel²,

Oliveira³

2022

INTR

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PurposeWhile social networking sites (SNS) have many positive aspects, they can have several adverse outcomes, among which privacy violations are a vital concern. The authors first posit that concerns regarding privacy violations can drive attempts to reduce SNS use. Next, the authors note that these violations can have two sources: peers and the social media provider. Thus, there is a need to understand how this complex system of privacy concerns affects use reduction decisions. To do so, this paper aims to examine the separate and joint roles of institutional and peer privacy concerns in driving SNS use reduction.Design/methodology/approachBased on privacy calculus theory, the authors propose a theoretical model to explain SNS use reduction, with institutional and peer privacy concerns as independent variables. The authors empirically examine the research model using a sample of 258 SNS users.FindingsThis study reveals that institutional and peer privacy concerns independently increase one's intention to reduce SNS use and that institutional privacy concern strengthen the relation between peer privacy concern and the intention to reduce SNS use.Originality/valueResearch thus far has not examined how the two facets of privacy work in tandem to affect 'users' decisions to change their behaviors on SNS platforms. Considering the unique and joint effect of these facets can thus provide a more precise and realistic perspective. This paper informs theories and models of privacy and online user behavior change.

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Increasing saving intentions through leaderboards: A gamification approach

Cited by 8 publications

References 54 publications

Fun Shopping: A Randomized Field Experiment on Gamification

Fun Shopping: A Randomized Field Experiment on Gamification

Better together: involving consumers in the ideation, creation and dissemination of transformative value

SNS use reduction: a two-facet privacy concern perspective

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