Increasing Couriers’ Job Satisfaction through Social-Sustainability Practices: Perceived Fairness and Psychological-Safety Perspectives

Abstract

Due to the spike in online-retail demand during the pandemic, couriers confront increased workload and safety concerns, posing significant social-sustainability challenges for courier companies. This study explores the impact of social-sustainability practices on couriers’ job satisfaction in the context of the COVID-19 pandemic. We designed the research model from the theoretical lens of Maslow’s hierarchy of needs, equity, and psychological-safety theories. We collected the views of 428 couriers from the Chinese market, where there is a developed e-commerce industry. The structural-equation-model analysis results found that social-sustainability practices such as working environment, working conditions, health and safety, education, and training positively affected the job satisfaction of couriers during the pandemic through the mediators (psychological safety and perceived fairness). These findings provide empirical recommendations for improving employees’ job satisfaction in courier companies during COVID-19 and addressing the social-sustainability issues of courier companies.

The mediating effect of family work balance and psychological capital on the relationship between leadership style and teachers' job performance

“…A research model was designed from the theoretical perspectives of Maslow's hierarchy of needs, fairness, and psychological safety theory. The results showed that social sustainability practices such as work environment, work conditions, health and safety, education and training had a positive impact on the work performance and job satisfaction of couriers during the epidemic through the mediation of psychological capital (Su ,2023). Zhou, et al (2018) research showed that psychological capital is positively correlated with job satisfaction of teachers, which can predict the variation of work engagement factors (vigor, dedication, focus).…”

Factors Impacting Occupational Safety among Women Engineers

“…A program that uses safety as a starting point to operationalize sustainability should ideally place stress equally on the advantages of safety for people and the business aspects of pursuing safety measures [40] through mediators and social-sustainability practices, such as the work settings, working conditions, health and safety education and training, and the benefit of the couriers' employment satisfaction during the COVID-19 pandemic (psychological safety and perceived fairness) [41]. Programs for OCS and health help lure in and keep talent, which enhances the effectiveness of these organizations' internal operations.…”

An Investigation on the Personal Growth of Psychological Counselors in Colleges and Universities

“…Therefore, college mental health educators need to create an equal relationship with students through sincere listening, so that students can shed their camouflage and express their true ideas in the process of conversation. At the same time, students should not laugh at the dark part of their psychology, sincerely answer their doubts, reduce their psychological burden, cultivate their positive psychological state, and form a good world outlook, outlook on life and values [11][12].…”