Abstract-Managing product quality is crucial for small and medium enterprises. Customer satisfaction and loyalty will be maintained by quality products. In order to improve the quality of product, this research is conducted to develop a confectionery slicer for a small and medium enterprise using quality function deployment. The first stage in this research is doing a customer survey to determine the customer needs and their priorities in processing the product. The customers for this research are SME's SB workers. Then a data verification using statistics is done and subsequently used to develop confectionery slicer. The prioritized technical specifications of the product based on design deployment matrix formulation are size of the blade, blade number, level of mechanization, the distance between blades, the quality test and blade materials. The research proves that the developed concept of confectionery slicer is able to improve the quality and productivity of SME's products.Index Terms-Product design, QFD, product quality improvement, small and medium enterprises.