Improving Performance of SMEs through Social Media Marketing Training

Absah, Yeni; Muchtar, Yasmin Chairunisa; Qamariah, Inneke

doi:10.2991/ebic-17.2018.99

Cited by 4 publications

(5 citation statements)

References 10 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Hence, training in marketing techniques and consequently obtaining credit was a significant element of the performance of the women-owned business in the area and needed to be given priority. The findings also agree with Absah et al, (2018) study on improving performance of SMEs through social media marketing training that established that Micro, Small & Medium Enterprises (MSMEs) performance can be improved if it is supported by effective training. In particular, Absah et al, (2018) showed that the differences in MSME performance before and after training were positive and significant.…”

Section: Discussionsupporting

confidence: 87%

“…The findings also agree with Absah et al, (2018) study on improving performance of SMEs through social media marketing training that established that Micro, Small & Medium Enterprises (MSMEs) performance can be improved if it is supported by effective training. In particular, Absah et al, (2018) showed that the differences in MSME performance before and after training were positive and significant. Mbuui and Nkirina (2018) study on the influence of marketing and financial management training on performance of MSMEs in Nairobi County, Kenya also support these findings.…”

Section: Discussionsupporting

confidence: 87%

See 1 more Smart Citation

Development of Marketing Techniques in Women-Owned Enterprises through Credit and Training: A Perspective from SMEP Microfinance Bank Program in Nakuru Town, Kenya

Kirui¹

2022

theijbm

View full text Add to dashboard Cite

IntroductionThe SME sector is widely regarded as the driving force in economic growth and job creation in both developed and developing countries (White & Simas, 2008). Women play a very important role in the SMEs sector especially in the developing world where most of them are employed either in the agriculture sector or the SMEs (Ahmad & Arif, 2015). The number of women entrepreneurs is on the rise. Women-owned small and medium enterprises (SMEs) make significant contributions to the economies in which they operate. More women are starting businesses, but they still face challenges operating their businesses. In the SMEs sector, the women owned enterprises find themselves facing significant competition from male owned SMEs largely due to the social capital advantage that men have over the women in the market. Regardless of the positive outcomes, women are struggling to survive in the business environment given the challenges they face. Although laws and policies have attempted to create a favorable business environment for everyone, the actual changes have not yet been implemented (Cheng, 2018).The most significant barriers tend to be non-financial in nature, influencing the degree to which women-owned SMEs can formally access financial products and services and realize the growth potential of their enterprises. In comparison to men, women generally face a disproportionately larger number of challenges when applying financing (International Finance Corporation [IFC], 2014). Financial barriers include local financial conditions-such as a lack of collateral, inadequate financial infrastructure, or the high cost of funding-while non-financial barriers include the social and cultural norms underlying gender biases, as well as the tendency for women-owned SMEs to be smaller in size, and the limited access to business education opportunities and networks (Mandishaya et al., 2015). Women tend to face the greatest challenges in getting support, from lacking the relevant connections to needing financial access or emotional support. The support system is often expensive, forcing women to delay starting their businesses (Kumar & Kalyani, 2011). Some have to bootstrap their entrepreneurial ventures, rely on credit cards or raise capital on their own. Women's businesses are among the leading ventures that lack financial support (Cheng, 2018). It is also common for women to be denied loans because of gender and cultural biases-many institutions tend to fund male-owned businesses. They also need mentors and sponsors to guide them in this new path.Over the years, competition among SMEs has increased radically. Over the years, competition among SMEs has increased radically (Gunasekaran, Rai & Griffin, 2011). Competition is viewed as one of the major challenges affecting the performance of SMEs by majority of the SME owners/managers. In Finscope survey (2010), competition ranked as the

show abstract

Section: Discussionsupporting

confidence: 87%

Section: Discussionsupporting

confidence: 87%

Development of Marketing Techniques in Women-Owned Enterprises through Credit and Training: A Perspective from SMEP Microfinance Bank Program in Nakuru Town, Kenya

Kirui¹

2022

theijbm

View full text Add to dashboard Cite

show abstract

“…Several innovative marketing communication media, such as digital marketing [55] and social media, have proven effective in improving MSME performance. Previous studies showed that market access has a positive relationship with entrepreneurial characteristics [23], which is expected to affect the performance recovery speed of MSMEs due to the COVID-19 pandemic. For this reason, market access is likely to influence MSME performance through entrepreneurial characteristics.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

“…For example, Ahmad et al [21] and Firnalista et al [22] observe that access to finance is related to entrepreneurial characteristics. Another study documents that market access, like innovative marketing, is associated with entrepreneurial characteristics [23]. Therefore, entrepreneurial capacity is arguably associated with the speed of MSMEs' performance recovery directly and indirectly through entrepreneurial characteristics.…”

Section: Introductionmentioning

confidence: 99%

Recovery Speed of Micro, Small, and Medium Enterprises (MSMEs) Following the COVID-19 Pandemic: The Influence of Entrepreneurial Capacity and Characteristics

Damayanti,

Supramono,

Kristianti

et al. 2024

IJSDP

View full text Add to dashboard Cite

This study examines the effect of entrepreneurial capacity, both directly and indirectly, through entrepreneurial characteristics on the performance recovery speed of Micro, Small, and Medium Enterprises (MSME) due to the COVID-19 pandemic. The entrepreneurial capacity consists of financial access and market access. Meanwhile, entrepreneurial characteristics include the need for achievement, risk-taking propensity, and internal locus of control. The data were obtained through a field survey of MSME entrepreneurs engaged in the food and beverage sector in three cities including; Semarang, Surakarta, and Salatiga, Indonesia. The total sample was 397 respondents and used SEM-PLS analysis to test the hypothesis. This study shows that financial access, the need for achievement, and the internal locus of control positively affect MSMEs' performance recovery speed after the COVID-19 pandemic. Furthermore, the mediating effect testing demonstrates that the need for achievement and internal locus of control mediate the effect of financial access on the performance recovery speed of MSMEs. Therefore, stakeholders interested in developing the MSMEs are suggested to intensify their efforts to increase their ability to access finance and strengthen the entrepreneurial characteristics among the MSME entrepreneurs.

show abstract

“…According to the results, customer ratings and content sharing are two examples of social media marketing indicators that do not have an obvious impact on revenue growth. Absah, Muchtar and Qamariah (2017) added to the area of this study by investigating the 'Improving performance of SMEs through social media marketing training'. The values of the maximum, minimum, average, and standard deviation are displayed in absolute frequency distribution tables, while frequency distribution tables are used to display the value of the distribution of research data.…”

Section: Social Media Marketing and Marketing Performance On New Sme:...mentioning

confidence: 99%

Social media marketing and sales performance of selected small and medium enterprises in South-West Nigeria

Lawal¹,

Adejuwon²

2023

JOMEINO

View full text Add to dashboard Cite

This study examined the effect of social media marketing on the success of selected small and medium-sized enterprises (SMEs) in the South-West region of Nigeria. The study used a descriptive survey approach. Small and medium-sized enterprises that are official registered in South-West Nigeria SME offices made up the study population. The sample size of 376 was arrived at with the help of the Raosoft Sample Size calculator. Data was collected from the owner/managers of the selected SMEs. using questionnaire as the primary data collection method. The questionnaire was tested for reliability, and the Cronbach alpha coefficient came in at 0.889. Both descriptive and inferential statistics (SPSS 24 and Smart PLS 3.3.3) were applied to the data set for analysis. With a 95% level of confidence, the PLS-SEM results showed that customization (β= 0.252, t= 1.970) and social interaction (β= 0.472, t= 4.229) are statistically significant, while branded entertainment (β = 0.017, t= 1.1101), customer engagement (β= 0.065, t= 0.493), and electronic word of mouth (β= 0.093, t=0.548) are not. The data analysis showed a positive relationship between social media marketing and sales growth in the Southwest of Nigeria. The study found that SMEs in Southwest Nigeria saw a significant increase in sales after implementing social media marketing strategies, and it is recommended that business owners should build stronger relationships with their customers and produce more engaging content on their social media channels geared towards their brand to improve their sales performance.

show abstract

Improving Performance of SMEs through Social Media Marketing Training

Cited by 4 publications

References 10 publications

Development of Marketing Techniques in Women-Owned Enterprises through Credit and Training: A Perspective from SMEP Microfinance Bank Program in Nakuru Town, Kenya

Development of Marketing Techniques in Women-Owned Enterprises through Credit and Training: A Perspective from SMEP Microfinance Bank Program in Nakuru Town, Kenya

Recovery Speed of Micro, Small, and Medium Enterprises (MSMEs) Following the COVID-19 Pandemic: The Influence of Entrepreneurial Capacity and Characteristics

Social media marketing and sales performance of selected small and medium enterprises in South-West Nigeria

Contact Info

Product

Resources

About