Social media marketing and sales performance of selected small and medium enterprises in South-West Nigeria

Lawal, Lateefat Olaitan; Adejuwon, Joshua Adewale

doi:10.31039/jomeino.2023.7.1.4

Cited by 3 publications

(3 citation statements)

References 17 publications

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“…One cross-sectional and one cohort study examined leadership styles. A leadership style describes how a person influences others to follow the goal of organizations (Lawal 1993 ).…”

Section: Resultsmentioning

confidence: 99%

Relationship between working conditions and mental health of migrants and refugees/asylum seekers vs. natives in Europe: a systematic review

Herold

Lieb

Borho

et al. 2023

Int Arch Occup Environ Health

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Objective Migrants and refugees/asylum seekers make up a significant proportion of the European workforce. They often suffer from poor working conditions, which might impact mental health. The main objective of this systematic review was to summarize and analyze existing research on working conditions of migrants and refugees/asylum seekers in European host countries and compare them to those of natives. Furthermore, the relationship between working conditions and mental health of migrants/refugees/asylum seekers and natives will be compared. Methods Three electronic databases (PubMed/MEDLINE, PsycInfo and CINAHL) were systematically searched for eligible articles using quantitative study designs written in English, German, French, Italian, Polish, Spanish or Turkish and published from January 1, 2016 to October 27, 2022. Primary health outcomes were diagnosed psychiatric and psychological disorders, suicide (attempts), psychiatric and psychological symptoms, and perceived distress. Secondary health outcomes were more general concepts of mental health such as well-being, life satisfaction and quality of life. Screening, data extraction and the methodological quality assessment of primary studies by using the Newcastle–Ottawa Scale were done independently by two reviewers. The results of the primary studies were summarized descriptively. Migrants and refugees/asylum seekers were compared with natives in terms of the association between working conditions and mental health. Results Migrants and refugees often face disadvantages at work concerning organizational (low-skilled work, overqualification, fixed-term contracts, shift work, lower reward levels) and social conditions (discrimination experiences) in contrast to natives. Most unfavorable working conditions are associated with worse mental health for migrants as well as for natives. Conclusions Even if the results are to be taken with caution, it is necessary to control and improve the working conditions of migrants and refugees/asylum seekers and adapt them to those of the native population to maintain their mental health and thus their labor force.

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“…One cross-sectional and one cohort study examined leadership styles. A leadership style describes how a person influences others to follow the goal of organizations (Lawal 1993 ).…”

Section: Resultsmentioning

confidence: 99%

Relationship between working conditions and mental health of migrants and refugees/asylum seekers vs. natives in Europe: a systematic review

Herold

Lieb

Borho

et al. 2023

Int Arch Occup Environ Health

View full text Add to dashboard Cite

show abstract

“…Creating a supportive environment and providing resources for the adoption of technological innovations in businesses requires the crucial support of owners (Lawal & Adejuwon, 2023). In Thailand, Rhee, Park & Shin (2020) find that owner support is important for the adoption of technological innovations in businesses.…”

Section: Owners Supportmentioning

confidence: 99%

The Innovation Impact on Marketing Performance: The Case of SMEs in Developing Countries

Khan,

Malaka

2023

ECIE

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Despite the growing body of literature on social media adoption in marketing, there appears to be a lack of research on the specifics and ramifications for small and medium-sized enterprises (SMEs), which are an important segment of the business world. This study aims to address this gap by investigating the use of Facebook and Instagram in marketing among fast-food SMEs in Pakistan, a developing country. To achieve this goal, the study employs the technology-organisation-environment (TOE) framework and a multiple case study approach to analyse the antecedents of Facebook and Instagram adoption and their impact on marketing performance. Data was collected through semi-structured interviews with thirty fast-food SMEs in Pakistan and analysed using thematic analysis. The study reveals that several antecedents influence the adoption of Facebook and Instagram in marketing among SMEs, including interactivity, cost-effectiveness, owner support, customer pressure, and market scope. Furthermore, the adoption of these social media platforms impacted marketing performance, as it enhances brand awareness and customer buying interest. The study's findings offer a conceptual framework on the antecedents of Facebook and Instagram adoption in marketing among fast-food SMEs in Pakistan, with implications for their marketing performance. The study's conceptual framework can serve as a foundation for future research exploring social media adoption in other SMEs and industries. This study has both practical and theoretical contributions. At the practical level, it provides suggestions for fast-food SMEs in Pakistan on how to adopt social media platforms effectively for marketing purposes. At the theoretical level, it enriches the existing literature on social media adoption in SMEs.

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“…The trait theory or approach to leadership suggest that the person who emerges as a leader in a group does so because he possess certain traits. This is the basis of saying that "leaders are born not made Lawal, (1993). Like all client there are some elements of truth in the saying.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Impact of Transformational Leadership Style on Public Sector’s Performance in Nigeria: A Focus on Niger State Ministry of Education

Yohana,

Joel

2023

NIU JSS

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Leadership is said to be the fulcrum of every organization, Effective leadership style encourages better performance in organization. The Transformational leadership style is adopted to enhance the motivation, morale and job performance of subordinates this is done through a variety of mechanisms in the Ministry of Education Niger State. This study addresses two objectives which includes: impact of transformational leadership style on Job performance in Niger State Ministry of Education and the examination of the extent in which the attitudinal behaviour of the leadership and subjects in the ministry affect the job performance. The study adopted both primary and secondary sources of data collection using questionnaires and interviews to acquire relevant information for the study, secondary data were sourced from print materials to complement the primary data. The findings include, the transformational leadership in Educational Ministry typically perform for distinctive behavior that lead the organization to higher and greater achievement. The behavior is also known as four (I’S), which enable transformational leadership to discharge innovative characteristics for actualization of ministerial objectives. Leaders’ behavior influence followers and inspire them to perform beyond their perceived capabilities while accomplishment of target of the ministry is achieved through collective responsibility and relationship between leadership and subordinate. It was recommended that the modern organization being it public or private should focus and encourage transformational leadership style to ease and enhance positive change in every society, moreover, leaders and subjects in Niger State Education Ministry should work more co-operatively and ensure effective communication and feedback mechanisms in all their dealings while staff promotion in the ministry should base on merit and performance. However, organization that embark on transformational leadership encourage coordination and effective service delivery through dedication and commitment. Keywords: Leadership, Transformation, Ministry, Education

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Social media marketing and sales performance of selected small and medium enterprises in South-West Nigeria

Cited by 3 publications

References 17 publications

Relationship between working conditions and mental health of migrants and refugees/asylum seekers vs. natives in Europe: a systematic review

Relationship between working conditions and mental health of migrants and refugees/asylum seekers vs. natives in Europe: a systematic review

The Innovation Impact on Marketing Performance: The Case of SMEs in Developing Countries

Impact of Transformational Leadership Style on Public Sector’s Performance in Nigeria: A Focus on Niger State Ministry of Education

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