“…It is determined that these key elements form the smart cities and progressive economies of the future. Basic assessment tools that can be used to analyse the financial strategy of marketing and communication design management in a smart economy are proposed in works (Prokopenko, O. et al, 2022;Mazur, N. et al, 2021;Sarc, R. et al, 2019;Gryshchenko, I. et al, 2021;Al Sharif, R. et al, 2022;Khodakivska, O. et al, 2022). A scientific paper (Ogiela, L. et al, 2014) proposes methods for semantic data analysis in a cognitive economy of a new type, allowing both local and global information management and supporting smart communications.…”