2003
DOI: 10.1002/ejsp.166
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Implicit bias in impression formation: associations influence the construal of individuating information

Abstract: The present research investigated the influence of group-related evaluative associations on the process of impression formation. In particular, we expected the impact of a target's category membership on the construal of ambiguous behaviour to be moderated by perceivers' evaluative associations related to the target category. Associative strength was further expected to have an indirect effect on dispositional inference, mediated by its impact on behaviour identification. Results support both of these assumpti… Show more

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Cited by 110 publications
(113 citation statements)
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“…Building on these insights, scholars have documented the extent to which implicit attitudes contribute to individual judgments and evaluations, including political preferences (e.g., Albertson 2008;Olson and Fazio 2004), views toward racial and sexual orientation minorities (Lyle 2008;Jellison et al 2004;Gawronski et al 2003), consumer tastes (Maison et al 2004), and personal reactions to failure (Greenwald and Farnham 2000). For instance, Gawronski et al (2003) find that implicit attitudes toward Turks led subjects to rate the behavior of Turks more negatively than the behavior of Germans portrayed in ambiguous situations.…”
Section: The Iat and Its Predictive Validitymentioning
confidence: 99%
“…Building on these insights, scholars have documented the extent to which implicit attitudes contribute to individual judgments and evaluations, including political preferences (e.g., Albertson 2008;Olson and Fazio 2004), views toward racial and sexual orientation minorities (Lyle 2008;Jellison et al 2004;Gawronski et al 2003), consumer tastes (Maison et al 2004), and personal reactions to failure (Greenwald and Farnham 2000). For instance, Gawronski et al (2003) find that implicit attitudes toward Turks led subjects to rate the behavior of Turks more negatively than the behavior of Germans portrayed in ambiguous situations.…”
Section: The Iat and Its Predictive Validitymentioning
confidence: 99%
“…Even so, in the domain of prejudice, numerous investigations have found evidence for implicit -explicit consistency moderation using Dunton and Fazio's (1997) motivation to control prejudice scale as a domain-specific adjustment construct Banse, Seise, & Zerbes, 2001;Dunton & Fazio, 1997;Fazio et al, 1995;Gawronski, Geschke, & Banse, 2003;Hofmann et al, 2005b;Olson & Fazio, 2004b;Payne et al, 2005; but see Fazio & Hilden, 2001).…”
Section: Adjustmentmentioning
confidence: 99%
“…The magnitude of this effect was surprisingly small. Together with the meta-analysis by Hofmann et al (2005a), this suggests that the field's emphasis on self-presentation as a (the) moderator of implicit -explicit consistency may be too strong.Even so, in the domain of prejudice, numerous investigations have found evidence for implicit -explicit consistency moderation using Dunton and Fazio's (1997) motivation to control prejudice scale as a domain-specific adjustment construct Banse, Seise, & Zerbes, 2001;Dunton & Fazio, 1997;Fazio et al, 1995;Gawronski, Geschke, & Banse, 2003;Hofmann et al, 2005b;Olson & Fazio, 2004b;Payne et al, 2005; but see Fazio & Hilden, 2001).Plant and Devine (1998) further distinguish two types of stereotype control motivation: internal and external motivation to control prejudice. People high in internal motivation are assumed to control for prejudice due to strongly internalised personal standards while those high in external motivation are externally constrained to comply with society's egalitarian norms.…”
mentioning
confidence: 99%
“…She found that individuals unconsciously primed with words associated with the stereotype of black people viewed ambiguous behaviour to be more aggressive than those who were not primed in this way. When the automatically activated stereotype associating black people with violence was applied, an inaccurate judgement was made: ambiguous evidence was interpreted in a way that led people to think that the act was violent rather than ambiguous (for further evidence of the influence of implicit associations on the interpretation of ambiguous behaviour see Gawronski, Geschke, and Banse 2003). It is epistemically costly that our stereotypes work in this way because they lead to misperceptions of behavioural evidence.…”
Section: Misinterpretation Of Ambiguous Evidencementioning
confidence: 99%