Implementing selected strategic documents focused on increasing efficiency and competitiveness of agricultural enterprises in the Czech Republic

Urbancová, Hana; Vrabcová, Pavla

doi:10.17221/381/2020-agricecon

AGR ECON-CZECH

2021

DOI: 10.17221/381/2020-agricecon

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Implementing selected strategic documents focused on increasing efficiency and competitiveness of agricultural enterprises in the Czech Republic

Hana Urbancová¹,

Pavla Vrabcová²

Abstract: Strategic documents are considered the basic tools for managing and coordinating any company's development, setting the basic development directions and goals that the company wants to achieve and the ways to achieve them. It is always necessary to reconcile the diverse interests of interest groups in relation to the development of a given enterprise to make efficient use of resources and opportunities, as far as possible without conflicts. The classification, meaning, and contents of companies' strategic docu… Show more

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Cited by 3 publications

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References 33 publications

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“…Learning opportunities: different generations at work open up learning opportunities for all employees(Urbancová & Vrabcová, 2021; Zurba et al, 2021). Colleagues can pass on new knowledge, approaches, and more efficient ways of doing business to each other.…”

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confidence: 99%

Strategic Trends of Organizations in the Context of New Perspectives of Sustainable Competitiveness

Vrabcová¹,

Urbancová²,

Hudáková³

2022

JOC

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The business that is not focused solely on short-term profits and takes sustainability principles into account can be called a sustainable business. In contrast, the sustainable competitive advantage is the basis of business performance. This article discusses the benefits of selected strategic trends for sustainable competitiveness. The sustainability approach has rarely been considered in the competitiveness studies examined. An appropriate framework for its sustainable competitiveness requires taking into account the economic, socio-cultural, and environmental dimensions on the one hand and the consideration of all stakeholders on the other one. While global corporations have been integrating sustainable business into their strategies, this important step to make still awaits Czech organizations. The main goal of the study was to identify strategic trends implemented by the selected Czech organizations aiming at ensuring competitive advantage and evaluating the orientation of organizations depending on the selected variables. The factor analysis was used (principal component method, varimax method), and the dependencies of the organizations´ orientation and the identifying variables from the questionnaire survey (n1 = 183) and focus groups (n2 = 8) were tested. The results from the questionnaire survey and focus groups have revealed six factors, namely, the integrated management system, employee development, CSR reporting, the organizational structure for innovation development, succession planning, and knowledge continuity.

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confidence: 99%

Strategic Trends of Organizations in the Context of New Perspectives of Sustainable Competitiveness

Vrabcová¹,

Urbancová²,

Hudáková³

2022

JOC

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Family Business as a Bearer of Social Sustainability in Multinationals-Case of Slovakia

et al. 2021

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Social sustainability is slowly becoming a more important aspect of a company’s management, particularly in the case of multinational companies with an international network of subsidiaries placed in diverse cultural and social environments. The concept of social sustainability is strongly connected with a considerable number of stakeholders, compared to the environmental and economic aspects of sustainability. The nature of activities under the social pillar of corporate responsibility connects social sustainability with family business, which aims at the principles of social solidarity, equality and ethics. This article uniquely analyzes selected aspects of social sustainability on a sample of 201 Slovak subsidiaries of foreign multinationals and finds differences between family and nonfamily ones. Surprisingly, the conducted research proved that the examined family businesses cannot be considered as bearers of social sustainability in Slovakia, since, in many aspects, the nonfamily businesses implemented the monitored aspects in larger measures, and there were only two factors that turned out to be significant, according to the type of business ownership. Equal opportunities in the workplace were the only variable, due to which significant differences were seen, according to the factor of a family business and the factor of employees’ gender simultaneously, which makes it a crucial variable. The conducted study fills the gap in explanation of interconnections between social sustainability, family business and equal gender opportunities, which makes it unique not just in Slovak conditions.

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Increasing the competitiveness of enterprises based on the use of marketing management tools

Pavlenchyk

Horbonos

Pavlenchyk

et al. 2021

Agric. resour. econ.

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Purpose. The purpose of the article is to substantiate the need to use marketing management tools to increase the competitiveness of the enterprise and create a model of interaction of tools in the implementation of marketing strategies. Methodology / approach. The research was conducted on the base of sociological methods by means of statistical questioning of 200 respondent-entrepreneurs, owners, or runners of small business in the Western Region of Ukraine. Using the analysis of variance, the authors of the article studied variation of the results of the sociological investigation on marketing management tools, used for implementation of different strategies of business development. The factorial analysis was used to describe the factor structure of the marketing management tools. The calculations are made with application of the software Statistica 8. Results. Substantiation of the use of marketing tools to increase the competitive advantage of enterprises based on the results of the conducted sociological interviewing of 200 respondent-entrepreneurs, owners or managers of small and medium-sized businesses. Referring to the results of the factorial analysis of marketing management tools, used for implementation of different strategies of business development, the researchers specify three factors. Originality / scientific novelty. For the first time, the model of interaction of marketing management tools in the context of implementation of marketing strategies is formed, and it is investigated a structure of marketing tools at implementation of various strategies of business development to increase competitiveness of the enterprises. Practical value / implications. The main purpose of using marketing management tools is determined, which will allow enterprises to coordinate their marketing activities, optimally allocate resources at all its stages and, as a result, will directly influence the formation and increase the level of competitiveness. The research results can be applied at enterprises of the Western region of Ukraine to provide substantiation of management decisions regarding improving competitiveness on the basis of marketing management.

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Implementing selected strategic documents focused on increasing efficiency and competitiveness of agricultural enterprises in the Czech Republic

Cited by 3 publications

References 33 publications

Strategic Trends of Organizations in the Context of New Perspectives of Sustainable Competitiveness

Strategic Trends of Organizations in the Context of New Perspectives of Sustainable Competitiveness

Family Business as a Bearer of Social Sustainability in Multinationals-Case of Slovakia

Increasing the competitiveness of enterprises based on the use of marketing management tools

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