Impediments to mobile shopping continued usage intention: A trust-risk-relationship

Groß, Michael

doi:10.1016/j.jretconser.2016.08.013

Cited by 76 publications

(92 citation statements)

References 62 publications

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“…The fi ndings of this study are diff erent from those of previous studies, explicitly indicating that e-customers require convenience in order to eliminate concerns about trustworthiness, product specifi cations to obtain more detailed information, and timely delivery of goods (Groß, 2016 faced by e-customers concern convenience and trustworthiness, the transaction processing is sometimes regarded as a major barrier to the use of e-commerce; thus, fl exibility and interactivity represent new fi ndings in the literature of e-commerce. Results of the present study also show the importance of fl exibility and interactivity for making a signifi cant contribution to the creation of perceived value and satisfaction.…”

Section: Theoretical and Managerial Implicationscontrasting

confidence: 95%

Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia)

Purwanto

Kuswandi²

2017

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Purpose -The purpose of the present study was to analyze the eff ect of fl exibility and interactivity on perceived utilitarian value and hedonic value, ultimately determining the satisfaction level of e-commerce users.Design/Methodology/Approach -Data were analyzed by using the Structural Equation Modeling (SEM) with AMOS 18. A sample of e-commerce users were taken by using the incidental sampling technique. A total of 650 respondents participated, forming the sample and the usable size was 415 after the screening process.Findings and implications -First: fl exibility (navigation, comfort, and the substitutability of personal examination) had an eff ect on utilitarian value, but not hedonic value; second, interactivity (controllability, synchronicity, and bi-directionality) had an eff ect on utilitarian value and hedonic value; third, perceived value had an eff ect on satisfaction. E-tailers should allocate their resources appropriately, combining the qualities Sažetak Svrha -Svrha istraživanja jest analizirati učinak prilagodljivosti i interaktivnosti na percipiranu utilitarnu vrijednost i hedonističku vrijednost, a kako bi se u konačnici odredila razina zadovoljstva korisnika elektroničkog trgovanja.Metodološki pristup -Podaci su analizirani primjenom modeliranja strukturnih jednadžbi (SEM) sa softverom AMOS 18. Korisnici elektroničke trgovine u uzorak su birani slučajnim odabirom. U istraživanju je sudjelovalo ukupno 650 ispitanika, a nakon što su prošli inicijalnu provjeru, 415 upitnika iskorišteno je za analizu.Rezultati i implikacije -Prvo: prilagodljivost (navigacija, udobnost, zamjenjivost osobnog ispitivanja) imaju učinak na utilitarnu, ali ne i na hedonističku vrijednost; drugo: interaktivnost (mogućnost kontroliranja, usklađenost i dvosmjernost) imaju učinak na utilitarnu vrijednost i na hedonističku vrijednost; treće, perci- of utilitarian and hedonic values on their website proportionally (powerfully and stylishly) well to improve the overall perceived value. When a company has limited resources, the trade-off of utilitarian and hedonic values should be well-considered. For example, adding more interesting and easy-to-understand features, such as a more fl exible and interactive live chat, would make it easier for consumers to select products/services as if performing off -line transactions.Limitations -Despite the justifi cation in the literature for using ethnicity-and region-based samples in Indonesia for Internet-related studies, those samples may not refl ect the actual overall population of online consumers worldwide.Originality -This paper develops an interactivity model by adding the fl exibility construct to increase the perceived value in e-commerce supported by the latest literature and some important recommendations for further research.Keywords -Flexibility, interactivity, utilitarian value, hedonic value, satisfaction pirana vrijednost ima učinak na zadovoljstvo. Elektroničke bi prodavaonice trebale usmjeriti resurse na odgovarajući način kombinirajući podjednako dobro kvalite...

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Section: Theoretical and Managerial Implicationscontrasting

confidence: 95%

Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia)

Purwanto

Kuswandi²

2017

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“…As such, it adds markedly to the literature in several ways. First, the study contributes to the under‐researched area (Groß, ; Rodriguez, Dixon, & Peltier, ) of consumer mobile shopping behavior and the retail salesperson's ability to sell to the mobile shopper in today's omni‐channel world. It also partially answers calls for scholars to enhance understanding of consumer behavior in the mobile shopping context by focusing on the salesperson's role with mobile dependent shoppers (Pantano & Priporas, ).…”

Section: Discussionmentioning

confidence: 99%

“…As such, it adds markedly to the literature in several ways. First, the study contributes to the under-researched area (Groß, 2016;Rodriguez, Dixon, & Peltier, 2014) of consumer mobile shopping behavior and the retail salesperson's ability to sell to the mobile shopper in today's omni-channel world.…”

Section: Discussionmentioning

confidence: 99%

Under the sway of a mobile device during an in‐store shopping experience

Rippé

Weisfeld‐Spolter

Yurova

et al. 2017

Psychology and Marketing

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Mobile device technology is transforming the retail shopping experience. Today's consumers are mobile dependent, preferring to consult with their phone, instead of using the salesperson, while shopping at the retail store. In the absence of literature investigating how the salesperson might sell to this omni‐channel, mobile‐connected consumer, this paper proposes a conceptual model and tests its proposed linkages. The empirically tested model presents a dyadic view of the omni‐channel consumer and the salesperson. Uniquely contributing to the omni‐channel and marketing literature, samples from an emerging economy (India) and developed (United States) economy represent the contexts. Specifically, the research examines the salesperson's role in selling to a mobile‐dependent consumer who uses mobile technology to search for information during the sales meeting. Findings show that adaptive selling can affect purchase intention and customer predisposition to comply with salesperson input. Results also reveal how perceived control, mobile dependence, and customer predisposition to comply with mobile device input affect purchase intention. Managerial and research implications specifically appropriate for the omni‐consumer retail setting are offered.

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“…Their findings also showed consumers are shifting from electronic to mobile channels. Groß (2016), in his study found, "due to monetary transactions involved in mobile retailing the main drivers of consumers acceptance relate to risk avoidance, which includes the trust in the transaction, privacy concerns and network security." Jelena (2016), explored factors affecting intention of consumers behaviour to use mobile apps for purchasing fashion goods in Sweden.…”

Section: Meaning and Concept Of Mobile Shoppingmentioning

confidence: 99%

Mobiles reinventing shopping: A critical review

Dulloo¹

2018

IJET

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The purpose of this paper is to provide clear understanding of the increasing use of mobiles for shopping to e-tailers by classifying and organizing an exhaustive review of prior theoretical literature. To conduct the review author draws a sample of 250 articles published from addressing mobile shopping behavior of customers. This paper provides foremost organized review of mobile shopping literature thus providing opportunities for brands to build a focused marketing tactic to enhance mobile shopper engagement, leading to increased sales.

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Impediments to mobile shopping continued usage intention: A trust-risk-relationship

Cited by 76 publications

References 62 publications

Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia)

Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia)

Under the sway of a mobile device during an in‐store shopping experience

Mobiles reinventing shopping: A critical review

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