2017
DOI: 10.22598/mt/2017.29.2.139
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Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia)

Abstract: Purpose -The purpose of the present study was to analyze the eff ect of fl exibility and interactivity on perceived utilitarian value and hedonic value, ultimately determining the satisfaction level of e-commerce users.Design/Methodology/Approach -Data were analyzed by using the Structural Equation Modeling (SEM) with AMOS 18. A sample of e-commerce users were taken by using the incidental sampling technique. A total of 650 respondents participated, forming the sample and the usable size was 415 after the scre… Show more

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Cited by 11 publications
(12 citation statements)
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“…Satisfaction is the feeling of happiness or disappointment that rises after comparing the perceived performance of a product against its expected performance (Purwanto & Kuswandi, 2017). Based on the study of Koay and Derek (2016), the product or service should link with the buyers' expectation that indicates customer satisfaction.…”
Section: Customer Satisfactionmentioning
confidence: 99%
“…Satisfaction is the feeling of happiness or disappointment that rises after comparing the perceived performance of a product against its expected performance (Purwanto & Kuswandi, 2017). Based on the study of Koay and Derek (2016), the product or service should link with the buyers' expectation that indicates customer satisfaction.…”
Section: Customer Satisfactionmentioning
confidence: 99%
“…Many researchers paid special attention to the performance of digital assistants in terms of the level of interactivity as indicated by the three dimensions of interactivity: controllability, synchronicity, and bidirectionality. The importance of these three dimensions are noted due to the two-way communication [van Dijk, 1999;Purwanto, Kuswandi, 2017]; thus, a high level of synchronicity and controllability is needed to achieve the highest interactivity. Therefore, based on previous studies, interactivity can describe the extent to which controllability, synchronicity, and bidirectionality play a role in digital assistant applications.…”
Section: The Concept Of Interactivitymentioning
confidence: 99%
“…Furthermore, it was found found that interactivity can create a value, thereby increasing trust in e-commerce [Stewart, Pavlou, 2002]. Interactivity and flexibility can increase customer value and satisfaction [Purwanto, Kuswandi, 2017]. Since digital assistants aim to help their users handle their jobs, the various recommendation systems, such as personalized facilities, are used to assist in the decisionmaking process.…”
Section: Interactivity Dimensions and Perceived Performance Of Digitamentioning
confidence: 99%
“…Many researchers paid special attention to the performance of digital assistants in terms of the level of interactivity as indicated by controllability, synchronicity, and bidirectionality. The importance of these three dimensions are noted due to the twoway communication [van Dijk, 1999;Purwanto, Kuswandi, 2017]; thus, a high level of synchronicity and controllability is needed to achieve the highest interactivity. Therefore, based on previous studies, interactivity can describe the extent to which controllability, synchronicity, and bidirectionality play a role in digital assistant applications.…”
Section: The Concept Of Interactivitymentioning
confidence: 99%
“…Furthermore, it was found that interactivity can create a value, thereby increasing trust in e-commerce [Stewart, Pavlou, 2002]. Interactivity and flexibility can increase customer value and satisfaction [Purwanto, Kuswandi, 2017]. Since digital assistants aim to help their users handle their jobs, the various recommendation systems, such as personalized facilities, are used to assist in the decision-making process.…”
Section: Interactivity Dimensions and Perceived Performance Of Digitamentioning
confidence: 99%