Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender

Das, Gopal

doi:10.1016/j.jretconser.2013.07.011

Cited by 141 publications

(143 citation statements)

References 51 publications

Supporting

Mentioning

128

Contrasting

Unclassified

Order By: Relevance

“…Besides affecting the purchase intention, the study conducted by Yusof and Ariffin (2016) suggests that self-congruity has significant influences on loyalty. Das (2014) and Kumar (2016) also corroborate the significant effects of self-congruity on loyalty. Based on the foregoing, the following hypothesis is formulated: H1: Self-congruity has positive influence on customer loyalty.…”

Section: Self-congruitysupporting

confidence: 58%

“…This study will examine how selfcongruity influences customer loyalty moderated by shop experience. Previous studies discuss how self-congruity influences loyalty (Das, 2014;Sirgy, Lee, Johar, & Tidwell, 2008) and the application of the congruity theory in relation to online customer experience (Ally & Jeong, 2014). Loyalty is not created by itself, there must be the moderating variable and that is why the present study includes customer experience.…”

Section: Introductionmentioning

confidence: 98%

See 1 more Smart Citation

Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store

Wijaya

2017

EBER

View full text Add to dashboard Cite

A B S T R A C T Objective:This study aims to understand the interrelationship between customer experience, self-congruity, and customer loyalty in the fashion industry. Previous studies have examined the direct effect of self-congruity on loyalty without taking into account the factor of customers' shopping experience, which may moderate customers' impression of a fashion. Research Design & Methods:This study employed questionnaires distributed to 100 respondents. Collected data was processed using PLS-SEM. The target respondents were between 18-30 years old. Individuals in that age band have dynamic dressing styles, so interesting to study. In the present study, the data from the respondents was processed in order to determine the inner model, the outer model, and hypothesis testing. Findings:The results of this study suggest that customer experience plays a significant role in moderating the effect of self-congruity on customer loyalty. This means that even though customers feel comfortable with a store's image, however if they have bad experience, such experience may cause these customers not to be loyal. Implications & Recommendations: Research reveals that consumers are very concerned towards their experience when shopping. Stores should provide service that can make their customers feel comfortable and pleased. Contribution & Value Added: This study provides new insights into attempts to maintain customer loyalty. Several research was studied on self-congruity and loyalty, yet this is the first study that depict how experience moderating self-congruity towards loyalty. Article type: research paper

show abstract

Section: Self-congruitysupporting

confidence: 58%

Section: Introductionmentioning

confidence: 98%

Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store

Wijaya

2017

EBER

View full text Add to dashboard Cite

show abstract

“…Estudos até então desenvolvidos não contemplaram a influência da marca (e.g., Aaker, 1997;Caprara, Barbanelli & Guido, 1998;Das, 2014) e do significado do produto (e.g., Richins, 1994;Allen, 2000;Ranfagni, Camiciottoli & Faraoni, 2016) conjuntamente, na compra por impulso. Assim sendo, apresenta-se uma importante oportunidade de estudo para melhor compreensão desse fenômeno.…”

Section: Justificativa Do Estudounclassified

Personalidade da marca, significado do produto e impulsividade na compra por impulso: um estudo em ambiente de shopping center

Costa

Paula

Ângelo³

et al. 2017

RECADM

View full text Add to dashboard Cite

“…However, Dholakia (1999) pointed to certain gender differences in shopping behavior, whereas women, contrary to men, see shopping as a pleasure. Therefore, while men prefer to shop quickly with less effort, women enjoy shopping (Das, 2014) and go on more frequent shopping trips (Dholakia, 1999). According to the assumption of Campo et al (2000), by which consumers with high shopping frequency may decide to look for OOS products elsewhere at a later point in time, we established the following hypotheses:…”

Section: H6: the Availability Of Alternative Stores Negatively Affectmentioning

confidence: 99%

The impact of store satisfaction on consumer responses in out-of-stock situations

Grubor

Milićević

Đokić

2017

RBGN

View full text Add to dashboard Cite

Purpose -The purpose of this paper is to test a conceptual model by means of which we try to establish the influence of store satisfaction and other variables (gender, mobility and availability of alternative stores) on consumers' responses to out-of-stock (OOS) situations.Design/methodology/approach -The authors used a standardized questionnaire to gather data on consumer responses to OOS and then analyzed determinants including store satisfaction (for which reliability, validity and unidimensionality were tested). The survey was conducted in the four largest cities in Serbia. All respondents were interviewed randomly, through telephone calls, whereby 392 responses were gathered. The established hypotheses were tested by means of a multinomial logit model with the use of marginal effects.Findings -The results show that store satisfaction significantly affects three out-of-stock responses (store switching, postponement and product switching), whereas, positively in the case of product switching and postponement and negatively in the case of store switching. The results also show that store satisfied consumers, regardless of other factors, are not likely to switch stores in out-of-stock situations.Originality/value -As well as managerial implications, this paper included store satisfaction as an antecedent of consumer OOS responses for the first time. In addition, the impact of this variable on OOS responses was analyzed at both levels of the availability of alternative stores, gender and mobility.

show abstract

Impacts of retail brand personality and self-congruity on store loyalty: The moderating role of gender

Cited by 141 publications

References 51 publications

Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store

Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store

Personalidade da marca, significado do produto e impulsividade na compra por impulso: um estudo em ambiente de shopping center

The impact of store satisfaction on consumer responses in out-of-stock situations

Contact Info

Product

Resources

About