Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store

Wijaya, Angga Pandu

doi:10.15678/eber.2017.050310

Cited by 8 publications

(3 citation statements)

References 38 publications

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“…The findings of this research agree with Wijaya et al (2017) which discovered that store atmosphere has no substantial influence on purchasing decisions. Uniqlo customers in Indonesia purchase goods depending on their necessities and fashion trend.…”

Section: Statistical Test (T-test)supporting

confidence: 90%

Examining the Role of Word of Mouth in Purchase Decision: An Insight From Fashion Store

Wiratama

Wijaya

Prihandono

et al. 2022

Business: Theory and Practice

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The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers. Word of mouth has not been investigated much in providing information to consumers that a store is following the trend. The study aims to examine the role of word of mouth in mediating the effects of store atmosphere and brand loyalty toward purchase decisions. The research employs a quantitative approach, with 118 respondents appropriate as the research sample. The results indicate that brand loyalty, brand image, and word of mouth directly affect purchase decisions; however, store atmosphere does not affect consumer purchase. The result also indicates that word of mouth mediates brand loyalty, brand image, and store atmosphere towards consumer purchase decisions. Based on the result, word of mouth is a prominent aspect of determining purchase decisions. Consumers decide to purchase based on information suitable to the fashion trend. Positive information leads consumers to purchase; hence, the store should emphasize and utilize word of mouth to create consumer purchase decisions.

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Section: Statistical Test (T-test)supporting

confidence: 90%

Examining the Role of Word of Mouth in Purchase Decision: An Insight From Fashion Store

Wiratama

Wijaya

Prihandono

et al. 2022

Business: Theory and Practice

Self Cite

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“…Customers form emotional connections with eco-friendly items after having positive user experiences. These encounters arouse emotions of fulfillment, pride, and compatibility with environmental ideals, strengthening a person's resolve to choose eco-friendly options (Wijaya, 2017). The efficient operation and usefulness of eco-friendly items frequently contribute to a positive customer experience.…”

Section: Discussionmentioning

confidence: 99%

Does Internet Information Enhance the Intention to Switch? Evidence Shifting to Eco-Friendly Products

Angga Pandu Wijaya,

Widya Prananta,

Febriatmoko

2023

j. Organisasi dan manaj.

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Purpose – The research aims to explore the impact of user experience and satisfaction on switching intentions, addressing the challenge of user retention amid growing competition. Despite this, a gap exists in understanding the role of internet information, necessitating further investigation. Methodology – The study utilizes a quantitative, causal research approach with a questionnaire survey involving 151 respondents selected through purposive sampling. Structural Equation Modeling (SEM) is employed for data analysis. Findings – The study reveals that positive user experience encourages product switching, while user satisfaction has a negative effect with the intention to switch. Additionally, internet information moderates the impact of user satisfaction, offering insights into users' product-switching tendencies. Satisfied users are more likely to exhibit loyalty. Originality – The research explores the environmentally aware younger generation's reliance on the internet for information exchange and presents results on consumer behavior with alternative eco-friendly products.

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“…In other situations they themselves give opinions about the products they have bought. What is more, individual customers very often share also their negative experiences about brands and in a matter of seconds such information can reach millions of consumers around the world (Bachleda & Berrada-Fathi, 2016;Wijaya, 2017). This can negatively influence the reputation and credibility of a given product to a significant degree (Ho, 2014;Floreddu & Cabiddu, 2016;Rochlin, 2017).…”

Section: Introductionmentioning

confidence: 99%

Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison

Bartosik‐Purgat

2019

EBER

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A B S T R A C T Objective:The main objective of this article is to identify social media (SM) usage in communication between individual consumers and producers in different countries. The considerations in the article are focused on consumers' perspective. Research Design & Methods:The article takes a deductive approach and the aim is to answer two research questions: For what purpose do consumers communicate with companies via SM? Does the frequency of using the most popular SM in the researched countries influence the range of using them in marketing communication? Three research techniques were used in the exploratory empirical study: FGI (pilot study), PAPI and CAWI (main study). The analysis is based on both literature studies and empirical data, collected in several countries (China, Poland, Turkey, the United States). Findings: Results of the exploratory study showed that consumers from the researched countries communicate via SM with producers for different purposes. Some of them look for discounts and information about a product or brand, whilst others also take into account adverts presented by companies on SM, as well as information about company events. Implications & Recommendations: As a result, the findings can be utilised by numerous different groups of stakeholders (such as companies and institutions), in particular companies using SM for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is why they can be advice for producers how to use them in the communication with their customers. Contribution & Value Added: The content of the article is significant, up to date, and original due to the fact that it focuses on current marketing communication issues. Article type:research article

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Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store

Cited by 8 publications

References 38 publications

Examining the Role of Word of Mouth in Purchase Decision: An Insight From Fashion Store

Examining the Role of Word of Mouth in Purchase Decision: An Insight From Fashion Store

Does Internet Information Enhance the Intention to Switch? Evidence Shifting to Eco-Friendly Products

Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison

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