This study aims to measure the willingness to pay premium price in the case of slow fashion by employing consumers’ slow fashion orientation, perceived valued, fashion involvement, and ethical purchase intention as predictor factors. Slow fashion is a fashion that is designed, produced, and consumed ethically by considering environmental, social, and humanitarian issues. Data were collected using an online survey and participants were approached conveniently. In total, 521 participants took part in this study consisting of 360 females and 161 males. The authors applied exploratory factor analysis and structural equation model to analyse the data. This study tested six hypotheses. As a result, slow fashion orientation significantly affected perceived value. Further, a perceived value significantly impacted fashion involvement, ethical purchase intention, and willingness to premium. Also, fashion involvement had a significant effect on ethical purchase intention, and ethical purchase intention had a significant influence on willingness to pay a premium price. This study shows a potential market of slow fashion in a developing country.
The purpose of this research is to examine the effect of CEO' s Overconfidence (KDB) on nonfinancial firm' s dividend that listed in Indonesia Stock Exchange (IDX) from 2004 to 2013. It is being said that almost every person has overconfidence, similarly with a CEO of a company, particularly because of the scale of power that they hold. CEO with overconfidence has a tendency to lower their dividend payout because they are driven by their subjective consciousness of the possibility of getting an investment opportunity in the future. The samples of this study are 327 companies listed in Indonesia Stock Exchange (IDX). The model is using a logit regression. The result shows that company being lead by CEO with overconfidence will have a tendency to hold or reduce their dividend payout.
The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers. Word of mouth has not been investigated much in providing information to consumers that a store is following the trend. The study aims to examine the role of word of mouth in mediating the effects of store atmosphere and brand loyalty toward purchase decisions. The research employs a quantitative approach, with 118 respondents appropriate as the research sample. The results indicate that brand loyalty, brand image, and word of mouth directly affect purchase decisions; however, store atmosphere does not affect consumer purchase. The result also indicates that word of mouth mediates brand loyalty, brand image, and store atmosphere towards consumer purchase decisions. Based on the result, word of mouth is a prominent aspect of determining purchase decisions. Consumers decide to purchase based on information suitable to the fashion trend. Positive information leads consumers to purchase; hence, the store should emphasize and utilize word of mouth to create consumer purchase decisions.
Tourist loyalty is the primary aspect to determine future visits. Loyalty is a form of connection between tourists and tourism destinations. Moreover, a loyal tourist will promote a certain destination to their colleague, therefore potentially enhance the number of visitors. Previous research affirms that the critical point to form loyalty is experience, accessibility, facilities, and perceived value. This research novelty aims to ensure the previous studies inconsistency on the relationship of experiential marketing, facilities, accessibility, and tourist loyalty. This study adopts the disconfirmation theory framework to discover comparison tourist's willingness to sacrifice and experience. High perceived value when visiting tourism destinations will affect tourist loyalty. This study involved 116 respondents who visited the Umbul Ponggok which represents nature tourism destination in Indonesia. The results showed that experiential marketing, facility, and accessibility have a direct influence on tourist loyalty, on the other hand, perceived value mediates the relationship of experiential marketing, facility, and accessibility to tourist loyalty. This study indicates that perceived value partially moderates independent variables to tourist loyalty. This study implies that there are tourists who are impressed by tourism destination with reasonable expenditure, thus forming loyalty. On the other hand, adequate facilities and tourist destinations access easily are contribute to shaping tourist loyalty.
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