“…Supply-related decisions are still eminently operational in a large number of companies. With the emergence of the supply chain management approach, there was a change of focus in relation to supply activities, which became a strategic area of business performance (Lee, Kwon & Severance, 2007;tan, Kannan & Handfield, 1998;Vaart & Van Donk, 2006 The Distribution Strategy the distribution strategy involves a number of decisions which are intended to determine how the company will serve the market and customers with its products and services (Pagh & Cooper, 1998;Stock & Lambert, 2001;Wanke, 2004 Strategic alignment became a focus of study when it was found that companies in which the organizational structures were suitably adjusted to the business strategy performed better than others (Chandler, 1962;Rumelt, 1974). Since then, specific studies have been carried out on the alignment of resources and internal processes with business strategy and competitive advantage (Croteau & Bergeron, 2001;Decoene & Bruggeman, 2006;Defee & Stank, 2005;Edelman, Brush & Manolova, 2005;Scherpereel, 2006;Sussland, 2003;Venkatraman, 1989).…”