Impact of the Retail FDI Policy on Indian Consumers and the Way Forward

Mukherjee, Arpita; Satija, Divya; Goyal, Tanu M.; Mantrala, Murali K.; Zou, Shaoming

doi:10.1007/978-81-322-1994-1_3

Cited by 11 publications

(13 citation statements)

References 5 publications

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“…The purchase of grocery, fruits, Fruit and Vegetable Consumers' Behavior 207 and vegetables is distance sensitive, and most of the respondents prefer availability of these products within a 1-km radius (Ali et al, 2010). In a nationwide survey in India, it was found that neighborhood kiranas or traditional retailers were preferred when shopping for more frequently purchased products such as fresh fruits and vegetable (Mukherjee et al, 2011). It has been reported that factors affecting choice of retail outlets varied across genders; while men gave more prominence to proximity, women emphasized the merchandise offered by stores (Sinha, 2003).…”

Section: Store Choicementioning

confidence: 97%

“…Ninety-three percent of consumers in Croatia bought fruits and vegetables in the city markets, 60% visited just one market, and 63% of consumers visited city markets more than once a week (Kovacic et al, 2002). Indian consumers buy food products on a regular basis (Mukherjee et al, 2011). Young and middle-aged customers (younger than 40 years) in one of the mid-sized cities in India preferred frequent purchases of vegetables compared with consumers who are of an older age; males spent more on the vegetables and females were more inclined to purchasing vendor-packaged vegetables (Ali et al, 2010).…”

Section: Buying Behaviormentioning

confidence: 99%

“…Indian-owned retail outlets are already active and aggressive in the fruit and vegetable sector of food market (Mamgain, 2011;Sruthijith & Chakravarty, 2010;Vaish, 2007. After a lot of debate, the government of India has allowed FDI in multibrand retail, which will open the doors for many international players (Economic Times, 2012) like Wal-Mart and Tesco, which with low margins and low prices, would cater to the mass market (Mukherjee et al, 2011).…”

Section: Introductionmentioning

confidence: 99%

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Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

Kapoor

2015

Journal of International Food & Agribusiness Marketing

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The authors attempt to understand selected behaviors of fruit and vegetable consumers of mid-sized cities of a developing economy, which are important for any retailer to appreciate. The study was carried out in two mid-sized cities of the Orissa state of India with 100 respondents by using the specially developed questionnaire. Statistical tools were used to analyze the data. The study revealed that vegetables are consumed in greater quantity and purchased more frequently than fruits. Consumers attached more importance to credence attributes than to search and experience attributes while making their purchase decisions. Family income and consumers' education were found to have significant influence on the consumers' willingness to pay for graded and packaged products. Organized retailers can take cues from the findings of the study to decide about location, nature and quality of assortment, and their marketing strategies.

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Section: Store Choicementioning

confidence: 97%

Section: Buying Behaviormentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

Kapoor

2015

Journal of International Food & Agribusiness Marketing

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“…There are also many studies undertaken in the context of retail transformation happening in developing countries. According to Arpita Mukherjee et al [11] retail modernization is a part of economic development and strongly argued in favour of allowing foreign investment in multi-brand retail on various grounds. A seminal study by Mathew Joseph and N. Soundaearajan [12] recommended simplification of procedures to promote expansion of organised retail and also support to traditional retail in term of credit and infrastructural support.…”

Section: Review Of Literaturementioning

confidence: 99%

Retail Ecosystem in India—An Overview of the Regulatory Framework and the Emerging Paradigm

Sebastian¹,

Gupta²

2018

TEL

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Indian retail sector has been a strong area of interest and discussion both within and outside India for a number of reasons. India has the highest retail density in the world dominated by small retail outlets, which many call as "mom & pop" stores. But the sector of late has been undergoing a major transformation in terms of its structure and scale. Slowly and steadily, the big players have been entering in this field and the sector is evolving into organized shape and structure. The Indian retail sector has been categorized as the top player among the developing country markets in terms of future growth potential. This has created strong interest among big retail players of the world in the Indian retail sector but at the same time has created anxieties and fears in the minds of small Indian retailers. In this context, the regulatory environment for this sector is evolving and has a lot of challenges in hand in terms of how to balance the interests of both small and large players as well as organized and un-organized players. The study is based on an extensive survey of literature, industry reports, and field survey of small retailers. Drawing upon the analysis of primary and secondary data, the study highlights the issues facing the sector and comes out with some pertinent policy recommendations.

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“…As these retailers invest in back-end retail infrastructure, the efficiency gain from such 18 Some of the advantages include proximity, purchase on credit, and bargaining. See Mukherjee et al (2011) 19 So far, India's experience with organised retailing, particularly with large malls and departmental stores, has been very limited to conduct rigorous study to derive definitive conclusions. A small sample survey of small shops and hawkers within about one-kilometre radius of a shopping mall in Greater Mumbai indicates that there has been "a decline in sales of groceries, fruits and vegetables, processed foods, garments, shoes, electronic and electrical goods in these retail outlets, ultimately threatening 50 per cent of them with closure or a major decline in business" (Kalhan, 2007).…”

mentioning

confidence: 99%

Foreign Direct Investment (FDI) in India’s Retail Sector

Nath

2013

SACI

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This article presents an overview of retail trade in India in the wake of the country's new policy that will allow foreign capital in multi-band retailing. It discusses various potential benefits and costs of foreign direct investment (FDI) in the retail sector, particularly in terms of its effects on traditional retailers, employment, consumers, farmers, and local manufacturers. It argues that given somewhat slower growth projection for the Indian economy during the next decade, various structural issues including inadequate infrastructure and a lack of affordable real estate, and the prevalent structure of the agricultural markets, it is unlikely that all the potential benefits and costs will be realised to their fullest extent, at least in the foreseeable future. The economic dynamics and the political process will play an important role in determining the outcomes of this move to allow FDI in the retail sector and will ultimately determine the effects on various stakeholders.

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Impact of the Retail FDI Policy on Indian Consumers and the Way Forward

Cited by 11 publications

References 5 publications

Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

Retail Ecosystem in India—An Overview of the Regulatory Framework and the Emerging Paradigm

Foreign Direct Investment (FDI) in India’s Retail Sector

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