Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

Kapoor, Sanjeev

doi:10.1080/08974438.2014.940118

Cited by 11 publications

(7 citation statements)

References 47 publications

(66 reference statements)

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“…Better educated consumers are more likely to buy organic fruits at a higher price. Our findings have nonetheless corresponded with those of Chelang’a et al [46] and Kapoor and Kumar [51], as the literature shows that high-income respondents have greater probabilities to be willing to purchase organic foods [45]. Likewise, the estimated results show that consumers living in developed provinces with decent jobs and better salary are more likely to pay a premium for organic fruits.…”

Section: Empirical Analysissupporting

confidence: 89%

Consumer’s Willingness to Pay a Premium for Organic Fruits in China: A Double-Hurdle Analysis

Wang

Huo

2019

IJERPH

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The aim of the paper was to assess how consumers evaluate organic labeled fruits and to what extent they are willing to pay a premium for fresh fruits with organic labels. A double-hurdle model is applied to data obtained by interviewing 407 fresh fruit consumers in nine Chinese cities. Willingness-to-pay a premium was modeled as a function of a series of demographic, socio-economic variables, plus fruit attributes, perceptions of fruit safety, and risk attitudes. Results indicate that the most important factors influencing willingness to pay a premium involved positive attitudes toward organic label, attention to fruit safety, the perception of importance of fruit attributes. Moreover, the more income consumers earn, the more likely they would be willing to pay a premium for organic fresh fruits. The recorded consumer interest in safety and quality of fresh fruits reveals that a promising market for organic fruits could be developed by an adequate knowledge on organic label and an effective market monitoring system.

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Section: Empirical Analysissupporting

confidence: 89%

Consumer’s Willingness to Pay a Premium for Organic Fruits in China: A Double-Hurdle Analysis

Wang

Huo

2019

IJERPH

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“…Barr (1989) had also reported that focus of label reading was on the avoidance of unhealthy food components. The other attributes like manufacturing date along with expiry dates and storage instructions reflect two characteristics of India youth; first their preference for fresh products (Kapoor and Kumar, 2015), and second their intention of storing it for future usage. It is, however, obvious that most of the attributes considered as important by the young consumers reflect their concern for quality and safety.…”

Section: Findings and Discussionmentioning

confidence: 99%

Do labels influence purchase decisions of food products? Study of young consumers of an emerging market

Kumar

Kapoor

2017

BFJ

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Purpose The purpose of this paper is to study the usage and influence of food labels by the young consumers of an emerging market where food labeling regulation is comparatively recent phenomenon. Design/methodology/approach A purposely developed questionnaire was administered to 300 randomly selected youths of age between 18 and 30 years. The first part of the questionnaire sought information on socio-demographic profile, whereas the second part of the questionnaire had questions related to consumers’ perception of importance, their reading behavior, and their responses on the information content of food labels. Appropriate statistical tools were used to analyze the data. Findings Results revealed that young Indian consumers attached considerable importance to the food labels and read it before making a final purchase decision. In addition to price, all the product attributes which had implications for the consumers’ health were considered as extremely important by the young consumers. Information regarding different important product attributes can be broadly clubbed in two categories, namely, “product specification” and “product quality.” The final decision to purchase a product based on the food labels varied significantly based on the consumers’ gender, age, food habit, and residential locality. Research limitations/implications Nature of study does not allow drawing a conclusion regarding the causal relationship between food labels and consumers’ purchase decisions. Originality/value As labeling regulation is a comparatively recent phenomenon in India, study of the usage and influence of food labels on young consumers’ purchase decision, a hitherto not much-studied subject, will contribute significantly to the literature on food labels.

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“…Frente a la variedad de atributos y su mezcla perfecta para influenciar el comportamiento de compra del consumidor, aparece el concepto de atmósfera, que ha sido investigado por diversos D académicos (Ballantine et al, 2015;Terblanche, 2018), ya que genera lealtad hacia cualquier formato de tienda (Bai et al, 2008). En el canal moderno, los elementos ambientales adecuados aportan confort y mejoran la experiencia de compra; por ejemplo, los estímulos visuales y olfativos se consolidan como atributos importantes para la compra de frutas y verduras (Kapoor & Kumar, 2015); también los componentes ambientales, como la temperatura y la humedad, crean un entorno sensitivo que incrementa el valor para el consumidor gracias al confort y los valores estéticos (Abdul Karim et al, 2013;Jalil et al, 2016), lo que se complementa con buen servicio al cliente y experiencia de compra de una sola parada (Anku & Ahorbo, 2017), así como con ofrecer facilidades para estacionar (Chamhuri et al, 2015;Septiari & Kusuma, 2016). Cuando la atmósfera de una tienda es evaluada positivamente, el tiempo invertido en la tienda y la disposición de visitarla nuevamente se incrementa (Huddleston et al 2003).…”

Section: Marco Teóricounclassified

Atributos diferenciadores entre el comercio minorista tradicional y el moderno

López

Ortiz

Méndez-Lazarte

et al. 2021

Innovar

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La presente investigación se enfoca en identificar las diferencias entre el comercio tradicional (mercados de abastos) y el comercio moderno (supermercados), en un contexto en el cual el mercado tradicional representa alrededor del 80% de la venta de alimentos no procesados. Estas diferencias contribuyen a frenar la expansión del comercio moderno en algunas megaciudades. El método tomó como fuente una encuesta realizada por la Organización de Agricultura y Alimentos de las Naciones Unidas (fao) en el 2017 a amas de casa de Lima metropolitana, aplicando un muestreo probabilístico. Se evaluaron estadísticamente tanto los atributos del grupo de amas de casa que refirieron comprar en un mercado de abastos como los de las amas de casa que prefirieron un supermercado. Los resultados muestran cómo el trato personal y las posibilidades de regatear son los atributos diferenciadores en el grupo de amas de casa que prefieren el canal tradicional frente al moderno, y que aquellas que prefieren el comercio moderno lo hacen por darle mayor importancia a los atributos de seguridad, limpieza y estacionamiento de vehículos. Finalmente, se concluye que los atributos diferenciadores están asociados a la atmósfera, por lo que precio, variedad, conveniencia e, incluso, el hecho de ser un alimento fresco son atributos relevantes para la decisión, pero no son atributos diferenciadores.

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Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

Cited by 11 publications

References 47 publications

Consumer’s Willingness to Pay a Premium for Organic Fruits in China: A Double-Hurdle Analysis

Consumer’s Willingness to Pay a Premium for Organic Fruits in China: A Double-Hurdle Analysis

Do labels influence purchase decisions of food products? Study of young consumers of an emerging market

Atributos diferenciadores entre el comercio minorista tradicional y el moderno

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