Atributos diferenciadores entre el comercio minorista tradicional y el moderno

López, Víctor; Ortiz, Paula; Méndez-Lazarte, Christiam-Ismael; Chumpitaz, Carlos Caycho

doi:10.15446/innovar.v32n83.99890

Cited by 5 publications

(4 citation statements)

References 41 publications

(53 reference statements)

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“…In this sense, the general preference for shopping, especially in Latin America and other developing regions, has shifted from traditional points of sale to more modern channels, such as supermarkets or hypermarkets, due to a perception of cleanliness and safety (Borsellino et al, 2020). This is confirmed by another study that argues that those who prefer modern commerce based their decision on attributes of safety, cleanliness, and vehicle parking (Bohorquez-Lopez et al, 2022).…”

Section: Marketingmentioning

confidence: 90%

Analyzing Academic Discourse Evolution on Consumer Behavior and COVID-19 Using Topic Modeling

López

Gutiérrez-Leefmans²

2022

Innovar

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The covid-19 pandemic brought changes in consumers’ habits derived from initial confinement in the first year and a second year characterized by an attempt to return to activities under the “new normal” label. Several literature reviews that summarize existing research on consumer behavior and the pandemic have recently emerged. Many of them have a regional or country-specific focus. Others emphasize certain factors under study at the beginning of the pandemic. This study, in contrast, separates the most salient topics found in literature in 2020 from those found in 2021 using a global Scopus database showing the evolution of the academic discourse on consumer behavior as the pandemic developed. Interestingly, some differences show consumers’ evolution throughout the pandemic, seen through the eyes of researchers. Topic modeling highlights the main topics under study in both years. Results show the relevance of four major topics that differ from one year to another. Research on online consumption, however, remains equally important in both years. We propose a theoretical model of consumer behavior research that aims to help consumers understand themselves, managers address strategies accordingly, and policymakers regulate the major issues brought by the pandemic.

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Section: Marketingmentioning

confidence: 90%

Analyzing Academic Discourse Evolution on Consumer Behavior and COVID-19 Using Topic Modeling

López

Gutiérrez-Leefmans²

2022

Innovar

Self Cite

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“…Dentro de este punto clave el conocimiento de los clientes se destaca, ya que influye positivamente en la implementación de diversos conceptos de marketing, como la satisfacción, el compromiso y la rentabilidad [40]; así mismo la oferta de la empresa es otra dimensión relevante, y su competitividad depende de la propuesta de valor que presenta, así como de su capacidad para satisfacer las necesidades de los clientes [41] y por último se considera al servicio diferenciado como un aspecto importante para la captación del cliente, el cual representa un desafío en la actualidad debido a la creciente variedad de opciones que pueden crear valor para las personas [42].…”

Section: Do Not Removeunclassified

Incidencia del marketing digital en la captación de clientes en una constructora en Trujillo-2023

Llontop Tuestas,

Luperdi Sandoval,

Mendoza Castillo

et al. 2023

Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development (LEIRD 202

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The main purpose of the study was to evaluate the impact of digital marketing on customer acquisition in a construction company located in Trujillo in 2023. The study used applied methodology, with a quantitative approach and a nonexperimental cross-sectional design. The target population consisted of 40 clients of the construction company in Trujillo, who completed a questionnaire with 30 items based on the Likert scale. The results obtained revealed a coefficient of determination R^2 of 0.29 between the digital marketing variables and customer acquisition, demonstrating a moderate positive correlation. In conclusion, it was found that the ability to attract customers through digital marketing is relatively low, attributed mainly to deficiencies in the management of its website, the use of email marketing and other relevant factors that influence the attraction of consumers in the Trujillo construction company.

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“…retail trade can be conceptualized as any process or set of retail trade activities, in which goods are purchased to be subsequently sold to final consumers. It should be noted that this additional process adds an additional cost to the final price (Eustat-Euskal Estatistika Erakundea-basque Statistics Office, 2022;Bohórquez-Lopez, García, Méndez-lazarte and Caycho, 2022). In addition, it can be added that retailers are how producers and final consumers are linked or related, thus benefiting on the one hand the producing company, since it can receive direct feedback from its consumers, and the latter by being able to satisfy their desires through the purchase of the products.…”

Section: Retail Tradementioning

confidence: 99%

Medios de pagos digitales y móviles: factores de influencia en la decisión de uso de clientes de negocios minoristas según el modelo TAM

Lara Marmolejo,

Sumba Nacipucha,

Cueva Estrada

et al. 2023

Revista Económicas CUC

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El uso en crecimiento de las tecnologías tanto digitales como móviles han dado paso al surgimiento de nuevas formas de realizar las actividades cotidianas y sobre todo las actividades comerciales, sector que se ha visto en la necesidad de aplicar nuevas formas de realizar negocios mediante el uso tanto de tecnologías digitales como móviles, sin embargo, investigaciones previas demuestran que no existe una adopción masiva en el uso de tecnologías digitales y móviles para la realización de pagos en las transacciones comerciales. Por lo tanto, el objetivo que pretende alcanzar esta investigación se enfoca en: Identificar los principales factores que influyen para que los usuarios de los negocios minoristas de la ciudad de Guayaquil adopten de forma masiva los medios de pagos digitales y móviles. Para esto se realizar un estudio empírico´, descriptivo, correlación y de corte trasversal, se empleó el Modelo de Aceptación de Tecnología-TAM, además se aplicaron herramientas cuantitativas como la encuesta y herramientas cualitativas como el estudio bibliográfico. Se pudo determinar la existencia de diversos modelos para explorar la adopción de tecnología por parte de los usuarios TAM y el UTAUT, Al emplear el modelo TAM para estudiar la adopción de los medios de pagos digitales y móviles se halló una correlación (rho = 0.668) positiva media entre la variable independiente, los factores del modelo de aceptación de tecnología TAM y la variable independiente.

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Atributos diferenciadores entre el comercio minorista tradicional y el moderno

Cited by 5 publications

References 41 publications

Analyzing Academic Discourse Evolution on Consumer Behavior and COVID-19 Using Topic Modeling

Analyzing Academic Discourse Evolution on Consumer Behavior and COVID-19 Using Topic Modeling

Incidencia del marketing digital en la captación de clientes en una constructora en Trujillo-2023

Medios de pagos digitales y móviles: factores de influencia en la decisión de uso de clientes de negocios minoristas según el modelo TAM

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