“…Three major pillars supported the introduction of social commerce, namely, electronic commerce, social media application, and Web 2.0 constructs. Predominantly, works on social commerce introduced the term, describing it as a new platform that emerged from electronic commerce in the wake of social media networks, such as Facebook, Twitter, and LinkedIn, 1,2 or a combination of social media applications that were built using features of Web 2.0, such as user-generated and shared content, and e-commerce. 3 The first goal of using social networking sites is to construct an online environment, where participants can share and pursue common activities, experiences, and interests.…”