Abstract. The purpose of this research is to develop a research model to understand the important dimensions of website service quality and its influence on repurchase intention. The study also analyzes the mediating effect of customer satisfaction on repurchase intention. The results of empirical analysis confirmed that website quality can be conceptualized as a composite of navigation, ease of understanding, information usefulness, website design, ease of use, security and privacy, ease of ordering, and customization. Second, website quality positively affects repurchase intention and customer satisfaction. Third, website service quality can affect repurchase intention by enhancing mediators like customer satisfaction, as it has full mediating effect on repurchase intention. This study has developed the instrument dimensions of website service quality in online shopping context. The study has also refined the scale of repurchase intention by including "cash-on-delivery" (COD) mode of payment as a new dimension to inculcate confidence for online shopping in emerging economies.
Supplemental Material:The online appendix is available at https://doi
Purpose
This study aims to identify and analyse the key determinants influencing customer satisfaction towards online shopping in India.
Design/methodology/approach
The literature concerning major attributes of website functionality, perceived usability, perceived usefulness and customer satisfaction in online retailing were reviewed. Data were collected from 365 respondents active in online shopping for examining the constructs. The model was empirically tested using structural equation modelling.
Findings
The findings of the study reveal that perceived usefulness and website functionality have a positive impact on customer satisfaction, whereas perceived usability had a significant but negative impact on customer satisfaction.
Practical implications
This research will help online retailers to attract and motivate new customers for online shopping and existing customers to extend it in their daily purchase. Online retailers can improve post purchase satisfaction and eventually increase online customers.
Originality/value
This is one of the preliminary study dealing with customer satisfaction towards online retailing in India. The scale has been extended to include items like satisfaction with cash on delivery mode of payment not included in previous scales. The scale of perceived usefulness has also been deepened by adding time performance, product performance and promotional performance.
The purpose of this research is to analyze perceived risk and drivers of online shopping influencing behavioral intention in India. The study empirically validates website design, cash-on-delivery (COD) mode of payment, and different facets of perceived risk with the unified theory of acceptance and use of technology(2) (UTAUT2) of Venkatesh et al. [Venkatesh V, Thong JYL, Xu X (2012) Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quart. 36(1):157–178]. Findings of the study revealed that perceived risk had a negative relation with behavioral intention, whereas the drivers were positively associated with behavioral intention. Besides analyzing cash-on-delivery mode of payment as a construct, it also includes website design to enhance application of UTUAT2 in Indian and other similar developing countries’ context. The study will help online retailers to focus in the right direction by eliminating threats and convert nonshoppers to online shoppers.
This study investigated the impact of a Critical Friends Group (CFG), an inquiry-based professional development model, on Turkish EFL teachers. It was acknowledged that short-term workshops did not provide opportunities for teachers to make connections between the theory presented and the implications that it had for classroom teaching. CFG model accompanied with protocols was thought to be a practical and efficient way of professional development.
The purpose of this research is to understand and analyze the role of perceived usability and perceived usefulness influencing customer satisfaction towards online shopping in India. Findings of the study reveal that website functionality has a significant and positive impact on perceived usability. Additionally, perceived usefulness and perceived usability has a positive impact on customer satisfaction. The scale has been extended to include satisfaction with the ‘Cash-on-delivery’ mode of payment being adopted by Asian countries. This paper builds a foundation for researchers to extend online retailing research in developing countries where the switch over to Internet shopping is more of a recent phenomenon as compared to its adoption by developed countries.
Purpose -The purpose of this paper is to attempt to find out whether the new information and communication technologies can make a significant contribution to the achievement of the objective of good governance. The study identifies the factors responsible for creating a conducive environment for effective and successful implementation of e-governance for achieving good governance and the possible barriers in the implementation of e governance applications. Based on the comprehensive analysis it proposes a strategic policy framework for good governance in Punjab in India. Punjab is a developed state ranked amongst some of the top states of India in terms of per capita income and infrastructure. Design/methodology/approach -The study designs a framework for good governance by getting the shared vision of all stakeholders about providing good quality administration and governance in the Indian context through "Participatory Stakeholder Assessment". The study uses descriptive statistics, perception gap, ANOVA and factor analysis to identify the key factors for good governance, the priorities of public regarding e-services, the policy makers' perspectives regarding good governance to be achieved through e-governance. Findings -The study captures the good governance factors mainly contributing to the shared vision. The study further highlights that most Indian citizens in Punjab today believe in the power of information and communication technology (ICT) and want to access e-governance services. Major factors causing pain and harassment to the citizens in getting the services from various government departments include: unreasonable delay, multiple visits even for small services; poor public infrastructure and its maintenance in government offices. In the understanding of citizens the most important factors for the success of e-governance services are: overall convenience and experience of the citizens; reduction in the corruption levels by improvement in the transparency of government functioning and awareness about the availability of service amongst general masses. Originality/value -The present study has evolved a shared vision of all stakeholders on good governance in the Indian context. It has opened up many new possibilities for the governments, not only to use ICTs and help them in prioritizing the governance areas for focused attention, but also help to understand the mindset of the modern citizenry, their priorities and what they consider as good governance. The study will help policy makers focus on these factors for enhancing speedy delivery of prioritized services and promote good governance in developing countries similar to India.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.