The aim of this study was to investigate the relationships between service quality, food quality, customer satisfaction and customer retention in limited service restaurants in Jordan. A questionnaire-based survey was distributed to 400 students served at 10 limited service restaurants in the neighbourhood of universities in Amman, the capital city of Jordan. Service quality was measured in terms of SERVQUAL attributes. The key dimensions of food quality, customer satisfaction and customer retention were identified through literature. The data collected (283 valid questionnaires) were analysed using SPSS 20.0. The findings showed that service quality and food quality have a positive influence on customer satisfaction. In addition, service quality dimensions besides customer satisfaction have a positive influence on customer retention. Finally, the results confirmed that customer satisfaction mediates the relationship between service quality and customer retention. The small size of the sample is the main limitation of this study. The practical implications of this study are founded on the fact that limited service restaurants in the neighbourhood of universities should realize the critical role of service and food quality in satisfying their customers as an antecedent of their retention. This study is original as it examines the relationships between service and food quality and customer satisfaction and retention in a specific type of restaurants in Jordan.

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This study investigates the driving factors of the social commerce intention of online communities in Saudi Arabia by building a model that comprises two exogenous variables (social support and social commerce constructs (SCCs)), a mediating variable (trust), and one endogenous variable (social commerce intention). The study population comprises Facebook and Twitter users in the kingdom. A convenience sample of 500 social media users was chosen. Data were gathered via a questionnaire-based online survey. Our findings indicate that social support had a significant relationship with trust and social commerce intention. This relationship was significantly mediated by trust. SCCs also had a significant relationship with emotional as well as informational support and social commerce intention. Unexpectedly, the relationship between SCCs and social support dimensions was significantly mediated by trust. Consequently, it was concluded that social support, trust, and SCCs are key drivers of social commerce intention. These results invite social media retailers to consider such factors to increase social media users’ intention to purchase.

: The aim of this study is to explore the critical success factors (CSFs) of small and medium-sized enterprises (SMEs) in Saudi Arabia. A questionnaire was developed using 28 factors/indicators identified from the previous researches. From 500 respondents, a total of 347 questionnaires were returned. By conducting exploratory factors analysis, these indicators were categorized into six factors, namely: Individual factors, business characteristics, management factors, business support, capital availability and business environment. Using IBM SPSS and AMOS, the results indicated that business support was the most critical factor that significantly affects the success of SMEs in Saudi Arabia, followed by individual factors, capital availability, and management factors. They also indicated that business characteristics and business environment factors had no significant impacts on the success of these enterprises.

This study examines whether responsible innovation can be an important channel through which the corporate social responsibility (CSR) strategy influences the competitive advantage of the firm. Specifically, we tried to test the role of firm size and activity sector as conditional factors in the mediation of responsible innovation between CSR strategy and the competitive advantage for the case of Saudi Arabia enterprises. Based on structural equation modelling (SEM), our results show that responsible innovation is a key element of the sustainable business model since it determines the success of CSR strategy in boosting the competitive advantage of firms. In this model, the mediation of responsible innovation is moderated differently by the firm size and the activity sector, and it is dependent on the choice between strategic or reactive CSR strategy. Within this context, we also find that the indirect effects of the CSR strategy on competitive advantage are moderated by the firm size in the case of reactive CSR, whereas by the activity sector in case of strategic CSR. The originality of this paper is that it examines whether the competitive advantage of firms in a developing country is more dependent on the reactive CSR strategy or the strategic CSR strategy. It also proposes an empirical investigation into the conditional factors of responsible innovation and their effects on the relationship between CSR strategy and competitive advantage.