Impact of Retailer’s Vertical and Horizontal Fairness Concerns on Manufacturer’s Online Channel Mode

Zhang, Xuemei; Ma, Chenhao; Chen, Haoran; Qi, Guohu

doi:10.1155/2021/6692582

Cited by 9 publications

(6 citation statements)

References 54 publications

(63 reference statements)

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“…Zheng et al [65] expanded the existing research model by introducing corporate fair-concern behavior, and investigated the impact of retailer's fair-concern behavior on the cooperative strategy and the performance of CLSC. Zhang et al [64] investigated the influence of retailer's vertical and horizontal fairness concern behavior on the optimal sales model of supply chain members. Liu et al [30] studied the influence of retailer's fairness preference on the cooperative relationship of sustainable supply chain members.…”

Section: Manufacturer's Cooperation Strategymentioning

confidence: 99%

Manufacturer’s cooperation strategy of closed-loop supply chain considering corporate social responsibility

2021

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Corporate social responsibility (CSR) has become a popular and important strategy for corporate operation and sustainable development. Meanwhile, many social or environmental incidents that occur in one enterprise could bring huge risk or disruption for the entire supply chain. This study discusses the manufacturer’s cooperation strategy of closed-loop supply chain (CLSC) composed of a dominant manufacturer with CSR behavior consciousness, a retailer with CSR investment, and a third-party recycler. In the CSR-CLSC, the manufacturer exhibits CSR behavior consciousness through considering stakeholders welfare, the retailer makes CSR investment through profit donation and the third-party recycler exhibits CSR activity through product recycling. And under the Stackelberg Game setting, we formulate four different decision-making models to investigate the interaction between manufacturer’s CSR behavior consciousness and retailer’s CSR investment, as well as their impact on the manufacturer’s cooperative strategy selection and CLSC operation. The results show that both the CSR behavior consciousness of manufacturer and CSR investment of retailer are conducive to reducing the wholesale price of new products, enhancing the recycling rate of waste products and improving the performance of CSR-CLSC members, and both of them have the function of mutual incentives. The vertical cooperation strategy of manufacturer is conducive to increasing the overall performance of CSR-CLSC, and compared with the cooperation with the third-party recycler, the manufacturer has stronger motivation to cooperate with the retailer, and it is also more beneficial to improving the CSR investment level, the waste product recycling rate, and the performance of CSR-CLSC members.

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Section: Manufacturer's Cooperation Strategymentioning

confidence: 99%

Manufacturer’s cooperation strategy of closed-loop supply chain considering corporate social responsibility

2021

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“…They suggested that the manufacturer should not neglect the retailer's fairness preference. Zhang et al [52] introduced the retailer's horizontal and vertical fairness behavior in a dual-channel CLSC and investigated under which situation the manufacturer opens a direct channel. Unlike the above literatures, the present study investigates the impacts of different collection modes of used products under retailer's fairness concern.…”

Section: 2mentioning

confidence: 99%

Investigating a green supply chain with product recycling under retailer's fairness behavior

Mondal¹,

Giri²

2022

JIMO

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<p style='text-indent:20px;'>Due to the rapid increment of environmental pollution and advancement of society, recently many manufacturing firms have started greening their products and focusing on product remanufacturing. The retailing firms are also taking several efforts for marketing those products and thinking more about the fairness of the business. Keeping this in mind, this study investigates the effect of recycling activity and the retailer's fairness behavior on pricing, green improvement, and marketing effort in a closed-loop green supply chain. In the forward channel, the manufacturer sells the green product through the retailer while in the reverse channel, either the manufacturer or the retailer or an independent third-party collects used products. The centralized model and six decentralized models are developed depending on the retailer's fairness behavior and/or product recycling. The optimal results are derived and compared analytically. The analytical results are verified by exemplifying a numerical example. A restitution-based wholesale price contract is developed to resolve the channel conflicts and coordinate the supply chain. Our results reveal that (ⅰ) the manufacturer never selects the third-party as a collector of used products under fair-neutral retailer, (ⅱ) the fairness behavior of the retailer improves her profitability but it diminishes the manufacturer's profit, and (ⅲ) if the manufacturer does not pay much transfer price, then the collection through the third-party is preferable to the fair-minded retailer.</p>

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“…Liu et al discuss the impact of retailers' fairness on cooperative relationships in sustainable supply chains and reveal that retailers' fairness issues affect members' decision-making and cooperation in sustainable supply chain management [12]. Zhang et al study a dualchannel supply chain consisting of a manufacturer and a retailer, where the retailer exhibits vertical and horizontal fairness concern, and reveal that the fairness concern behavior of the retailer only affects wholesale prices and online channel strategies [13].…”

Section: Dual-channel Low-carbon Supply Chainmentioning

confidence: 99%

Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level

Huo

Luo

Zhanghua

et al. 2022

Discrete Dynamics in Nature and Society

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Countries around the world advocate low-carbon, green, and environmentally friendly lifestyles to combat climate change, which provides clear direction for enterprise decisions. This paper studies a low-carbon dual-channel supply chain based on behavioral economics, incentive theory, and optimization models to better formulate pricing decisions. This paper constructs a fair and neutral decentralized decision-making model (FNDD), a decentralized decision-making model considering Nash bargaining fairness concerns (NBFDD), a decentralized decision-making model considering absolute fairness concerns (AFDD), and a fair and neutral centralized decision-making model (FNCD) considering consumer preferences and the situations where supply chain members are fairness concerns or fairness neutrality. This paper analyzes the effect of low-carbon advertising level on pricing strategies of online retailers and offline stores and compares pricing strategies of online retailers and offline stores in four decisions. The results show that Nash bargaining fairness concerns of supply chain members could effectively reduce the retail price of low-carbon products and increase their sales volumes. Absolute fairness concerns intensify the dual marginal effect of decentralized decision-making.

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Impact of Retailer’s Vertical and Horizontal Fairness Concerns on Manufacturer’s Online Channel Mode

Cited by 9 publications

References 54 publications

Manufacturer’s cooperation strategy of closed-loop supply chain considering corporate social responsibility

Manufacturer’s cooperation strategy of closed-loop supply chain considering corporate social responsibility

Investigating a green supply chain with product recycling under retailer's fairness behavior

Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level

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