“…On this account, the digital leader should act during the DT process as a motivating coach. To be motivating means to be able to encourage the employees embracing the difficulties of the transformation, to take away their fears regarding changings in their tasks and positions and to build a culture of transformation (Bawany, 2019;Junita, 2019;Sow & Aborbie, 2018;Staffen & Schoenwald, 2016;Yüksel & Genç, 2018). The digital leader should do that by acting as a mentor or a coach by breaking down the organizational hierachies (Albrecht, 2017;Fisk, 2002).…”