1974
DOI: 10.1177/002204267400400315
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Images of Health, Illness and Women in Drug Advertising

Abstract: Dr. Seidenberg has written extensively on the area of drug promotion, with particular emphasis on the derogatory depiction of women in advertising campaigns and on the expansion of the definition of illnesses requiring drug therapy solutions. During his oral presentation, Dr. Seidenberg produced a slide show of ads and commented on their content. For publication purposes, his remarks were edited to include parts of his written testimony as well as portions of the question and answer session. As a physician, he… Show more

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Cited by 14 publications
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“…Sadly, in this otherwise perceptive essay, there is no mention of what is clearly an assault on women hiding behind the facade of cure. Scores of psychiatric and medical journals are financed by psychotropic drug advertising and the overwhelming number of them target women as prime users (Hughes & Brewin, 1979;Seidenberg, 1971Seidenberg, , 1974. Milden does not quote the recent study that showed that psychotherapy alone is just as effective as antidepressants in the treatment of most depressive disorders.…”
Section: Male Accomentioning
confidence: 99%
“…Sadly, in this otherwise perceptive essay, there is no mention of what is clearly an assault on women hiding behind the facade of cure. Scores of psychiatric and medical journals are financed by psychotropic drug advertising and the overwhelming number of them target women as prime users (Hughes & Brewin, 1979;Seidenberg, 1971Seidenberg, , 1974. Milden does not quote the recent study that showed that psychotherapy alone is just as effective as antidepressants in the treatment of most depressive disorders.…”
Section: Male Accomentioning
confidence: 99%
“…Typical symptoms listed for males tended to be specifically work-related, and typical symptonis listed l o r females tended to be unidentified tension, anxiety, and depression. Seidenberg (1974) andDe Bakey (1977) reported that the majority of psychotropic drug advertisements in medical and scientific journals focused on women, arid that the depiction of the wonien in the advertisements was degrading and demeaning. For instance, "How car1 this shrew be tamed?"…”
Section: Female Prescription Drug Use/abusementioning
confidence: 99%