“…Innovation, in its business-oriented sense, is a process through which the company generates new products, processes or markets in order to adapt into the environment (Mathison et al, 2007). In this dimension, the categories are limited and focus on entrepreneurship behavior, forms of innovation and driving factors (Ahmad and Muhammad, 2016;Getz and Petersen, 2005;Halkias et al, 2014;Hallak et al, 2014;Harms et al, 2015;Kale, 2016;Kallmuenzer, 2018;Kallmuenzer and Peters, 2018a, b;Peters and Kallmuenzer, 2015;Peter and Schuckert, 2014;Yazici et al, 2016).…”