Identification of Cluster Factors for the Standalone Restaurant

Jalis, Mohd Hairi; Kassim, Abd Razak Abu; Mohamad, Nadiah

doi:10.1016/j.sbspro.2012.11.125

Cited by 4 publications

(4 citation statements)

References 10 publications

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“…The results indicated that the decision-making process of restaurant selection had some particularities for the respondents in Cluj-Napoca, which is a reality that should be considered key information for managers in developing marketing strategies for obtaining proper results and prevent failure, as suggested also by Jalisa et al in their study [28]. The respondents in the categories of age between 18–30 years dominated the sample, which was in line with a study conducted at the national level on the consumption habits of Romanians, which underlines that young people are the most interested in dining out because of the need to socialize.…”

Section: Discussionmentioning

confidence: 80%

“…The importance of awareness and understanding of the main factors that affect consumer choice of sit-down restaurants is emphasized by Jalisa et al [28], who identified two main categories of factors: internal features (menu, staff, food, atmosphere, etc.) and external features (location, competitors, economic status, etc.…”

Section: Literature Reviewmentioning

confidence: 99%

“…It is also argued that restaurant managers should consider these factors starting with the phase of restaurant concept creation, as the wrong one is often found to be the main cause of failure [26]. Even though the selection attributes that are considered to be important for consumers when dining out represented an area of research in other countries [10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36,37,38,39,40,41,42,43], no similar studies were identified in Romania.…”

Section: Literature Reviewmentioning

confidence: 99%

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Assessing the Importance of Health in Choosing a Restaurant: An Empirical Study from Romania

Chiciudean

Harun

Mureșan

et al. 2019

IJERPH

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In the context of a spectacular growth of the Romanian restaurant market, it has become a necessity for managers to analyze the decision-making process related to restaurant selection toward obtaining a competitive advantage, which can be achieved through better segmentation and adequate targeting. The main objectives involved the identification of the main factors that influence restaurant selection by evaluating the role that health concerns play in this process and identifying consumers’ restaurant profiles. A survey was conducted using face-to-face interviews as the contact method, in order to identify the main factors considered important for consumers in the city of Cluj-Napoca in the decision-making process related to restaurant selection. Principal component analysis (PCA) was conducted to group the attributes. The non-hierarchical cluster analysis through the use of the k-means method was used to define different groups within the sample and identify common features. Results suggest that the analyzed restaurant market is dominated by three segments of consumers, of which the largest is represented by “health seekers”: a group of young women with medium and low incomes. As such, the possibility of consuming healthy meals within a restaurant is the most important factor for them during the decision-making process for restaurant selection. The present study has important managerial implications. Restaurant managers should admit that this process represents the starting point in designing restaurant concepts, as this type of information is fundamental for management decisions. On the other hand, the study offers important information regarding consumer perception of food, which has recently changed significantly, especially in the segment of young consumers to whom health is very important.

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Section: Discussionmentioning

confidence: 80%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Assessing the Importance of Health in Choosing a Restaurant: An Empirical Study from Romania

Chiciudean

Harun

Mureșan

et al. 2019

IJERPH

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“…Internal factors include menu, financial support, and staff. External factors include location, market segment, competitors, and general economic environment (Jalis, Kassim and Mohamad, 2012). This study attempts to unveil how the Left Bank Brasseries, a well-respected restaurant in Marin County, Northern California, has sustained its success for over twenty years.…”

Section: Introductionmentioning

confidence: 99%

The Left Bank Brasseries

Sansone

2020

Preprint

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Results Core Competencies & Business Strategies Ultimate customer satisfaction is the key metric of success in the fine dining segment of the restaurant industry. The Left Bank Brasseries (LBB) is a successful French-inspired fine dining restaurant, which has been open for over 20 years and with $4.2 million in sales in 2014. The restaurant holds elements of superior food and beverage offerings, décor/ambience and service to create an unforgettable experience. Strategically located in Larkspur, Marin County, California. Customers Satisfaction Management Strategy • Regardless of age, gender, and being either a repeat or new customer, patrons at Left Bank Brasseries report • Professionalism/friendliness of staff • Server's knowledge of menu • Restaurant location (Larkspur, CA) as being more important than menu offerings and prices in their decision to eat at LBB. • Management of LBB believes their core competency is to provide an exquisite fine dining experience to their customers. Their mantra is: • Adapt to customer needs yet still stay true to the company's vision of "Fun and French Everyday." • Compete on value. Be the best-cost provider. • Continuously educate managers, employees, and customers.

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Microgeography of Restaurants: Sub-City Analysis of Restaurant Location and Colocation Using Swedish Geo-Coded Data

Öner

Larsson

2020

Regional Science Perspectives on Tourism and Hospitality

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Identification of Cluster Factors for the Standalone Restaurant

Cited by 4 publications

References 10 publications

Assessing the Importance of Health in Choosing a Restaurant: An Empirical Study from Romania

Assessing the Importance of Health in Choosing a Restaurant: An Empirical Study from Romania

The Left Bank Brasseries

Microgeography of Restaurants: Sub-City Analysis of Restaurant Location and Colocation Using Swedish Geo-Coded Data

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