Results Core Competencies & Business Strategies Ultimate customer satisfaction is the key metric of success in the fine dining segment of the restaurant industry. The Left Bank Brasseries (LBB) is a successful French-inspired fine dining restaurant, which has been open for over 20 years and with $4.2 million in sales in 2014. The restaurant holds elements of superior food and beverage offerings, décor/ambience and service to create an unforgettable experience. Strategically located in Larkspur, Marin County, California. Customers Satisfaction Management Strategy • Regardless of age, gender, and being either a repeat or new customer, patrons at Left Bank Brasseries report • Professionalism/friendliness of staff • Server's knowledge of menu • Restaurant location (Larkspur, CA) as being more important than menu offerings and prices in their decision to eat at LBB. • Management of LBB believes their core competency is to provide an exquisite fine dining experience to their customers. Their mantra is: • Adapt to customer needs yet still stay true to the company's vision of "Fun and French Everyday." • Compete on value. Be the best-cost provider. • Continuously educate managers, employees, and customers.
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