No abstract

Social enterprise is popular among researchers because of its contribution and prominence in society. Many entrepreneurs seek to create ventures that not only yield a profit but also add value to society. However, previous studies have found that the level of public awareness is still low and that the existence of social enterprises is still at early stage. Thus, they suggest the use of social media as an alternative way to attract attention and create public awareness on social enterprise in Malaysia. To this end, this concept paper seeks to explore the level of public responses on existing social enterprise in Malaysia and discover the role of social media in terms of enhancing social enterprise awareness and promoting social enterprise. The three levels of public responses to be used in this concept paper are ‘aware’, ‘interested’ and ‘engaged’. Data will be retrieved from social media (Facebook and Twitter). Essentially, this concept paper is an attempt to provide first insight regarding the level of social enterprise awareness in Malaysia and to recognize the vital elements in social media sites. In order to enhance social enterprise awareness, this concept paper proposes storytelling canvas as a support tool. For data analysis or data management, this paper will use SPSS and NVivo to elaborate the framework and flow of data collection in order to measure the ability of social media to significantly enhance social enterprise awareness in Malaysia. It will also suggest the framework for related study in the future.

Over the past ten years, Universiti Teknologi MARA Terengganu Branch (UiTMTB) Malaysia through Department of Research and Industrial Linkages has actively organizing conferences and innovation competitions as a platform for the researchers (i.e. lecturers and students) to share knowledge and exchange ideas in various field of expertise. All these events encourage researchers to be more productive to write and submit their research work for publication. The Department of Research and Industrial Linkages, UiTMTB has put a great deal of effort from planning until implementation to organize and ensure each of the programmes’ objectives achieved successfully. However, initial investigation has found that the Department of Research and Industrial Linkages, UiTMTB still struggling to execute four main tasks which are i) participants registration, ii) reviewing process, iii) article status notification, and iv) fees payment process as all of these tasks have to be performed manually by the program committees. This has led to errors such as disorganize information, and miscommunication among the team members, reviewers, and participants throughout organizing the programmes. Looking at the situation, it indicates that the program committees needs a systematic system to execute all the critical tasks efficiently and effectively. Therefore, this study aims to propose a conceptual data model namely Conceptual Data Model of International Research, Innovation, Conference and Competition (IRICC) System that specifically address the user requirement particularly in organizing conferences and innovation competitions. Prior to developed the proposed model, initial stage of analysis to determine the availability and the needs has to be carried out. Three phases of research activities have been conducted which are (i) user experience investigation, (ii) analysis of the previous works, and (iii) result analysis. Having carried out all three phases of research activities it was found that a Conceptual Data Model of International Research, Innovation, Conference and Competition (IRICC) System is urgently need to be explored.

Vegetables and fruits play an important two objectives which are i) to determine the preference of vegetables and fruitsand ii) to determine the awareness on healthy food innovation using fruits and vegetables among university students. 160 respondents were involved in this study and they were randomly selected from various faculties in Universiti Teknologi MARA, Dungun, Terengganu, Vegetables and fruits play an important role in student's healthy development. This study has two objectives which are i) to determine the preference of vegetables and fruitsand ii) to determine the awareness on healthy food innovation using fruits and vegetables among espondents were involved in this study and they were randomly role in student's healthy development. This study has two objectives which are i) to determine the preference of vegetables and fruitsand ii) to determine the awareness on healthy food innovation using fruits and vegetables among espondents were involved in this study and they were randomly selected from various faculties in Universiti Teknologi MARA, Dungun, Terengganu, Malaysia. The results show that 83.8% (n=134) of respondents has chosen fruits as their 3% (n=26) reported for vegetables. In conclusion, this study has ce among university student that various food choices based on fruit and vegetable. This promote healthy lifestyle and healthy eating environment at university.

Ice cream is a favorite dessert for many societies around the world. Eating ice can increase the feeling of fun, enjoyment as well as happiness to individuals. As such, not only it is loved by the youngsters, it is also loved by the elders. A good average calorie for an ice cream is approximately 200 kcal/100g. However, adding more sugar into the ice cream for consumption beyond the limit may cause several health diseases such as obesity, diabetes, and even organ failures. In Malaysia, its ice cream market had increased from RM 795.9 million in 2017 to 3.43 per cent in 2018. Putting the increasing trend and health risks into the equation, in order to ensure that ice cream remains enjoyable by people of all age groups and health backgrounds, the creation of a healthy ice cream formula is necessary. This empirical study investigated customer consumption trend on healthy ice cream, assessed customer perception and proposed marketing strategy to promote the consumption of healthy ice cream. This study had successfully developed customer consumption trends profile on healthy ice cream and assisted local marketers to design marketing strategy on healthy ice cream “brands” in Malaysia.