Identification and analysis of the opinion leaders around the figure of Hugo Chávez on Twitter

Escolar, Luis Deltell; Claes, Florencia

doi:10.4185/rlcs-2013-997en

Cited by 4 publications

(12 citation statements)

References 17 publications

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“…De hecho, la correlación entre popularidad e influencia es más débil de lo que se piensa, porque depende mucho del comportamiento activo de los seguidores frente a una lectura pasiva (Romero & Huberman, 2011). Mantener la influencia sobre los demás en Twitter no es algo que se consiga de forma puntual, requiere de un esfuerzo continuado y una alta implicación personal (Cha & Gummadi, 2010) Deltell et al (2013).…”

Section: Introductionunclassified

“…Estos contextos también se utilizaron en el análisis de las elecciones generales de 2011 para evaluar la predicción de los resultados electorales (Congosto & Aragón, 2012 (Deltell, Congosto, Claes, & Osteso, 2013), una clasificación sencilla y muy clarificadora. Para conocer con más detalle el tipo de personas y de instituciones se clasificaron de la siguiente forma: La conversación exógena versó sobre la campaña, sobre el machismo y las descalificaciones mientras que en la conversación endógena los temas estuvieron centrados en la campaña, el sistema electoral, la corrupción y la economía.…”

Section: Introductionunclassified

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European Elections 2014: Virality of messages on Twitter

Congosto

2015

redes

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ResumenDesde las elecciones catalanas de 2010 en que se alcanzó una masa crítica de usuarios españoles en Twitter, esta red social ha jugado un importante papel en la difusión de mensajes en todas las campañas electorales celebradas hasta la fecha en España. El objetivo de esta investigación es aportar luz sobre la participación y la receptividad del ciudadano a los mensajes emitidos en Twitter durante la campaña a las elecciones europeas de 2014. Se ha estudiado la conversación exógena a la organización de los partidos y candidatos al Parlamento Europeo junto con la endógena de las fuerzas políticas contendientes. En ambos casos se han analizado los patrones de publicación, los temas tratados, la difusión de estos mensajes y los perfiles de los usuarios que participaron. Se ha encontrado que el contexto endógeno obedeció a un plan de comunicación con una participación activa y centrada en temas sobre la campaña, el sistema electoral y la corrupción, siendo los líderes de opinión los candidatos, los partidos y en menor medida los políticos. En contraposición, el contexto exógeno fue espontáneo, con poca participación salvo ante los debates o las controversias de los candidatos, más sensible a las polémicas y más activo en las descalificaciones, siendo liderado por la ciudadanía. Los medios de comunicación y los periodistas no lideraron ninguno de los entornos estudiados. Palabras clave:Twitter -viralidad -campaña electorales -influencia, caracterización de usuario -elecciones europeas 2014 -EP2014. AbstractSince Catalan elections in 2010, when a critical mass of Spanish users was reached on Twitter, this social network has played an important role in disseminating messages in all electoral campaigns held in Spain so far. The objective of this research is to shed light on the participation and receptivity of Spanish citizens in Twitter during the campaign for the European elections in 2014. We have studied the exogenous conversation about parties and candidates to the European Parliament and the endogenous conversation among political forces. In both cases we have analyzed the patterns of publication, the issues, the messages spread and the profiles of the users who participated. Endogenous context followed a communication plan with an active participation and focused on issues about the campaign, the electoral system and corruption. Opinion leaders were candidates, parties and some politicians. In contrast, exogenous context was spontaneous, with a passive participation except debates and controversy about the candidates, more sensitive to the controversial and most active in disqualifications. En este estudio se optó por analizar de forma aséptica la estructura de los tweets y también la temática abordada frente a los sentimientos (aunque somos conscientes que las emociones pudieron subyacer en los mensajes, potenciando o atenuando su propagación). Se siguió la codificación propuesta por el grupo de investigación Análisis Comparado de la Agenda Política, dentro del proyecto Spanish Policy Analizando los mensaje...

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Section: Introductionunclassified

European Elections 2014: Virality of messages on Twitter

Congosto

2015

redes

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“…For example, instant messaging, voice, or video tools were used by some researchers for distance interviews (Arnold & Paulus, 2010;Brubaker et al, 2013;Gikas & Grant, 2013;Wesely, 2013). Tools for harvesting social media content were discussed in other studies such as Casselman and Heinrich's (2011) YouTube study or the Twitter study conducted by Deltell et al (2013). Social media content can be tedious to capture, but tools for harvesting and analysis of online social media content are becoming more readily available and user friendly.…”

Section: Directions For Further Researchmentioning

confidence: 99%

“…Content analysis was a dominant analytic approach used within studies that involved social media content such as Facebook posts, tweets (Twitter posts), or YouTube videos. Emergent social media research designs such as those that couple network analysis with qualitative analysis were present but uncommon in the literature sampled for this review (see Deltell et al, 2013). However, mixed methods research approaches involving network analysis are emerging and evolving as researchers grapple with the challenges and benefits for studies involving social networks (Dominguez & Hollstein, 2014).…”

Section: Summary Of Main Findingsmentioning

confidence: 99%

“…Dominant opinion leaders were identified based on the propagation of their tweets (i.e., retweet, mention, or copy more than 80% of the content). The profiles of top opinion leaders then were analyzed as part of the qualitative research process to examine the characteristics of these influential tweeters (Deltell, Congosto, Claes, & Osteso, 2013). This study follows the structure of an explanatory sequential design, but it emphasizes results obtained from analysis of social media content.…”

Section: Explanatory Sequential Designmentioning

confidence: 99%

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Qualitative and Mixed Methods Social Media Research

Snelson

2016

International Journal of Qualitative Methods

221

154

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Social media technologies have attracted substantial attention among many types of users including researchers who have published studies for several years. This article presents an overview of trends in qualitative and mixed methods social media research literature published from 2007 through 2013. A collection of 229 qualitative studies were identified through a systematic literature review process. A subset of 55 of these articles report studies involving a combination of qualitative and quantitative methods. Articles were reviewed, analyzed, and coded through a qualitative content analysis approach. Overall trends are presented with respect to the entire collection of articles followed by an analysis of mixed methods research approaches identified in the subset of 55 studies. The most commonly used research approaches involved collecting data from people through interview, focus group, and survey methodologies. Content analysis was the second most commonly used approach whereby researchers use Facebook posts, Tweets (Twitter posts), YouTube videos, or other social media content as a data source. Many of the studies involving combinations of quantitative and qualitative data followed a design resembling Creswell and Plano Clark's basic mixed methods typology (e.g., convergent parallel, explanatory sequential, and exploratory sequential).Keywords social media research, Web 2.0, Facebook, Twitter, YouTube, mixed methods, qualitative This article presents a descriptive methodological analysis of qualitative and mixed methods approaches for social media research. It is based on a systematic review of 229 qualitative or mixed methods research articles published from 2007 through 2013 where social media played a central role. Publication trends are presented for the entire set of articles followed by analysis of a subset of 55 studies that combined qualitative and quantitative approaches consistent with an established mixed methods typology (Creswell, 2014;Creswell & Plano Clark, 2011). The literature analysis is first contextualized by presenting a brief overview of related scholarly activity in the emerging field of social media research. This is followed by a discussion of publication trends and methodologies applied in this systematic literature review.Kaplan and Haenlein (2010) defined social media as '' . . . a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content'' (p. 61). The emergence of social media technologies has been embraced by a growing number of users who post text messages, pictures, and videos online (Duggan, 2013;Duggan, Ellison, Lampe, Lenhart, & Madden, 2015). Reports of worldwide social networking activity suggest that there were 1.96 billion users in 2015 with predictions of 2.44 billion users by 2018 (Statista, 2015). Of all the social networking sites, Facebook, Twitter, and YouTube are among the most popular ranking within the top 10 of a list of most heavily ...

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