1998
DOI: 10.1046/j.1440-1800.1998.530174.x
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Idealised versus tainted femininity: discourses of the menstrual experience in Australian magazines that target young women

Abstract: Information and messages concerning health-related issues are not confined to material provided by official figures or sources. Much information exists in the community and comes from a variety of sources. One such source is the media. This paper reports the findings of a study conducted over a 12-month period of advertisements for menstrual products in a selection of four monthly Australian magazines (n = 48) directed towards young women. The study examined the way in which menstruation and the menstrual expe… Show more

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Cited by 35 publications
(11 citation statements)
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“…Stolley and Hill (1996) referred to this in their content analysis study of the elderly in undergraduate sociology course text books as 'unique page space'. This was also successfully used in the nursing literature to demonstrate the role of the media as a source of health information for young women (Raftos, Jackson, & Mannix, 1998). However, the heterogeneity of undergraduate nursing websites we sampled did not facilitate a similar unit of metric.…”
Section: Discussionmentioning
confidence: 99%
“…Stolley and Hill (1996) referred to this in their content analysis study of the elderly in undergraduate sociology course text books as 'unique page space'. This was also successfully used in the nursing literature to demonstrate the role of the media as a source of health information for young women (Raftos, Jackson, & Mannix, 1998). However, the heterogeneity of undergraduate nursing websites we sampled did not facilitate a similar unit of metric.…”
Section: Discussionmentioning
confidence: 99%
“…The prevalence of taboos around menstruation have forced companies and governments to develop carefully worded communications that are mindful of prevalent cultural sensitivity (Sommer et al, ). In fact, in some instances, marketing has made matters worse by encouraging secrecy and shame (Malviya & Raghavan, ; Raftos, Jackson, & Mannix, ; Winkler & Roaf, ). Thus, beliefs and values influence not only what and how information is communicated, but also whether it is appropriate to communicate any information at all (Hoerster et al, ).…”
Section: Taboo and Menstruationmentioning
confidence: 99%
“…It is this taboo that creates a difficult arena for discussion of more sustainable alternatives. Feminist critiques claim that disposable menstrual products are loaded with patriarchal ideas that suggest menstruation is an unhygienic problem and one that should be hidden [7]. Berkeley [8] explains the increased use of these items by women's entry into more male-dominated workplaces.…”
Section: Introductionmentioning
confidence: 99%