I green, you green, we all green: Testing the extended environmental theory of planned behavior among the university students of Pakistan

Moon, Moin Ahmad; Mohel, Shoaib Hameed; Farooq, Amna

doi:10.1016/j.soscij.2019.05.001

Cited by 37 publications

(50 citation statements)

References 40 publications

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“…In other words, waste classification behavior is determined more by the subjective will of consumers. This effect is inconsistent with the conclusions about subjective norms in other recent literature [38][39][40]. This discrepancy may be due to the particularity of the behavior of waste classification.…”

Section: Contributions To Theory and Researchcontrasting

confidence: 93%

“…In accordance with the norms activation theory [59], the consumer's subjective norms will suggest that it is reasonable and useful to perform waste classification because it is consistent with the behavioral patterns of his or her family, friends and other important people around him. Some studies have shown that subjective norms have an effect on the willingness of people to choose green hotels [33], their intention to buy organic food [60], and green purchase intentions [39]. Therefore, on the basis of previous studies, this study attempts to prove the relationship between consumers' subjective norms and their behavioral intentions to classify waste.…”

Section: Hypothesis 4 Attitude Towards Waste Classification Is Positmentioning

confidence: 96%

“…The TPB model has also been applied to the green lodging industry to predict the continued intention of consumers to use and recommend green hotels [38]. With the development of environmental deterioration caused by human beings, an extended environmental TPB model has been used to analyze many variables around green purchase intentions [39].…”

Section: The Theory Of Planned Behavior Modelmentioning

confidence: 99%

“…Attitude is an important psychological emotion that can predict consumers' behavioral intentions [58]. Green attitude positively affects the green purchase intentions of consumers [39]. Therefore, consumer attitudes toward waste classification will also affect consumer behavioral intentions.…”

Section: Hypothesis 3 Government Publicity Is Positively Affecting Pmentioning

confidence: 99%

“…At the same time, our results also show that the TPB model is suitable for the study of behavioral intention towards waste classification. The uniqueness of this study lies in taking the variable of government publicity as the antecedent variable that affects consumers' attitudes, subjective norms and perceived behavioral control [38,39]. The reason for constructing the extended theory of planned behavior model lies in the realistic background of the implementation of waste classification in China [15,41,50,51].…”

Section: Contributions To Theory and Researchmentioning

confidence: 99%

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Consumer’s Waste Classification Intention in China: An Extended Theory of Planned Behavior Model

Min

Chen

et al. 2019

Sustainability

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Although there have been a variety of studies on waste classification management, there are few studies on how governments can effectively publicize waste classification knowledge in order to enhance citizen participation. Government publicity may be the key to the effective implementation of waste classification management in China. The purpose of this study is to examine the effects of government publicity, consumer attitudes, subjective norms, perceived behavioral control and consumer knowledge on consumers’ willingness to classify waste in the process of waste management in China. The methodology used for the study included data collected from a survey conducted among citizens from four cities in China, the extended theory of planned behavior model and a moderating effect analyses using the statistical software Amos17.0 and SPSS 22.0, utilizing structural equation modeling, hierarchical regression, and the interpretation of the results. The results show that government publicity has a significant positive impact on consumer attitudes, subjective norms, and perceived behavioral control. The positive effect of consumer attitudes and perceived behavioral control on waste classification intentions are significant. Consumer knowledge plays a significant role in moderating the effect of perceived behavioral control on waste classification intentions. The findings of this study are of great significance to government and public decision-making. The results strongly suggest that the government should vigorously publicize the knowledge of waste classification at the initial stage of implementation of waste classification. Furthermore, a detailed distinction between types of consumers and the role of personal values in the implementation of waste classification is considered as a direction of future research.

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Section: Contributions To Theory and Researchcontrasting

confidence: 93%

Section: Hypothesis 4 Attitude Towards Waste Classification Is Positmentioning

confidence: 96%

Section: The Theory Of Planned Behavior Modelmentioning

confidence: 99%

Section: Hypothesis 3 Government Publicity Is Positively Affecting Pmentioning

confidence: 99%

Section: Contributions To Theory and Researchmentioning

confidence: 99%

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Consumer’s Waste Classification Intention in China: An Extended Theory of Planned Behavior Model

Min

Chen

et al. 2019

Sustainability

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How emotions and green altruism explain consumer purchase intention toward circular economy products: A multi‐group analysis on willingness to be environmentally friendly

Chao,

2023

Bus Strat Env

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Circular economy products are one of the solutions that can help solve the current environmental crisis and consequently achieve environmental sustainability. The theory of planned behavior (TPB) is the most important social psychological theory to explain individual purchasing behavior. However, the theory lacks a consideration of emotions, green altruism, and other factors. In order to address the research gap, this study proposes and tests a new theoretical model that incorporates variables such as emotions, green altruism, and the willingness to be environmentally friendly (WEF) into its extended model based on the TPB framework, in order to investigate the determinants that have an effect on Taiwanese consumers' purchase intention toward circular economy products. This study also uses multi‐group analysis (MGA) to analyze the moderating effects of WEF on its new theoretical model. It collected data from 387 Taiwanese consumers and analyzed the data using partial least squares (PLS). The research results showed (1) emotions, attitudes, green altruism, and perceived behavior control have a positive effect on consumer purchase intention toward circular economy products; (2) emotions have a positive effect on attitudes, green altruism, subjective norms, and perceived behavior control; and (3) groups with different levels of WEF have significant differences on consumer purchase intention toward circular economy products, in terms of emotions, attitudes, and green altruism. The results of this study can provide a reference for manufacturers and public policy makers to understand how consumers' emotions and green altruism can affect the decision‐making process to making purchase of circular economy products.

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Toward a more sustainable environment: Understanding why and when green training promotes employees' eco‐friendly behaviors outside of work

Usman

Rofcanın

Ali

et al. 2022

Human Resource Management

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Although green training has been shown in past research to promote environmentally responsible behaviors at work, scholars have paid less attention to its influence on employees' eco-friendly behaviors outside of work. This omission is critical because confining green training research to the work domain obscures its benefits in promoting employees' pro-environmental behaviors beyond the workplace, and thus its role in supporting organizational efforts to conserve the natural environment. To address this gap, we examine the direct and indirect (via connectedness to nature) relationships between green training and employees' eco-friendly behaviors outside of work, including consumption of eco-friendly products, reuse of items and materials, and reduced consumption of resources such as water, electricity, and paper. We also examine the moderating influence of intrinsic spirituality on the direct link between green training and connectedness to nature, as well as the indirect link between green training and eco-friendly behaviors beyond the workplace. Using time-lagged, multisource data, we find support for our hypotheses. Our findings advance knowledge on the important yet largely overlooked role of green training in shaping employees' environmentally responsible behaviors outside of the workplace. K E Y W O R D S connectedness to nature, eco-friendly behaviors outside of work, green training, intrinsic spirituality 1 | INTRODUCTION Sustainability and environmental protection are critical factors in creating long-term value for individuals and organizations in today's global business world. Research has shown that organizations with strong green policies can elicit positive employee attitudes, attract new customers, and benefit from increased sales (Kalyar et al., 2021;Yang et al., 2011). Employees are crucial stakeholders in the implementation of green policies, implying that organizations must invest adequate resources to not only encourage green behaviors but also ultimately align employees' interests with the organization's ecofriendly objectives (Ahmad et al., 2022;Ones & Dilchert, 2012;Paillé et al., 2014). In this context, the development and deployment of green human resource management (GHRM) practices, such as

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I green, you green, we all green: Testing the extended environmental theory of planned behavior among the university students of Pakistan

Cited by 37 publications

References 40 publications

Consumer’s Waste Classification Intention in China: An Extended Theory of Planned Behavior Model

Consumer’s Waste Classification Intention in China: An Extended Theory of Planned Behavior Model

How emotions and green altruism explain consumer purchase intention toward circular economy products: A multi‐group analysis on willingness to be environmentally friendly

Toward a more sustainable environment: Understanding why and when green training promotes employees' eco‐friendly behaviors outside of work

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