2019
DOI: 10.1016/j.jbusres.2018.08.011
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Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending

Abstract: The effects of hyperopia and frugality on spending have not been directly compared. Moreover, previous research on hyperopia has focused on the avoidance of luxury spending, rather than spending on routine consumer goods. We address these gaps in the literature by comparing how hyperopia and frugality affect monthly spending, and spending on ordinary consumer goods. Our survey indicates that both tendencies relate to lower monthly spending. Our shopping experiment extends these findings by showing that both hy… Show more

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Cited by 25 publications
(12 citation statements)
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References 28 publications
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“…e differences between the green component and the other two components were calculated and then the color characteristics of the lawn were obtained by threshold treatment. e grass area is extracted from the image, and the binary image is achieved by threshold processing [9,10].…”
Section: Automatic Extraction Of Stadium Main Area Based On Histogrammentioning
confidence: 99%
“…e differences between the green component and the other two components were calculated and then the color characteristics of the lawn were obtained by threshold treatment. e grass area is extracted from the image, and the binary image is achieved by threshold processing [9,10].…”
Section: Automatic Extraction Of Stadium Main Area Based On Histogrammentioning
confidence: 99%
“…External factors include economic conditions, reinforcement, or discouragement by the individual's social and cultural environment. In this regard, there are studies that indicate that income level is moderately and negatively related to frugality and frugal behavior [11][12][13]. There are also internal factors such as personal value orientations and lifestyle beliefs and interests [7,10,14].…”
Section: Introductionmentioning
confidence: 99%
“…Iwata (1997Iwata ( , 2006 defined voluntary simplicity as a lifestyle of low consumption that includes low material dependency. However, although related, voluntary simplicity and frugality respond to different motivations (Pan et al, 2019). Thus, while voluntary simplicity is guided by a search for non-materialistic sources of life satisfaction and wellbeing, associated with values of self-determination, ecological awareness, and personal growth, frugality is explained by a set of specific consumer characteristics such as market mavenism and shopping antipathy (Bove et al, 2009).…”
Section: Introductionmentioning
confidence: 99%