Hypermarkets versus traditional retail stores — consumers’ and retailers’ perspectives in Braga: a case study

Abstract

Since its appearance in the mid-1980s, the hypermarket is a symbol of modernisation. It has dramatically changed not only the Portuguese traditional retailing structure but also the consumption behaviour. To understand the impact of hypermarkets, two questionnaires were used, one for consumers and the other for traditional retailers. The results show that, for consumers, the hypermarket is the preferred type of retail store, due to convenience (it is more practical) and low prices. The perception of traditional retailers is that the hypermarkets a!ected them negatively. The comparative analysis suggests that, although consumers do not have a negative opinion about traditional retail, they do not share the optimistic vision that traditional retailers have about themselves.

Customers' relationship with their grocery store: Direct and moderating effects from store format and loyalty programs

“…These results are in agreement with previous academic literature, namely Bove and Mitzzifiris, 2007;Davis-Sramek et al, 2009;Garbarino and Johnson, 1999;Lombart and Louis, 2014;Shabbir et al, 2007;Sharifi and Esfidani, 2014. Analysing the distribution of customers' responses, regarding their chosen store format, results show that most respondents are customers of supermarkets. At the beginning of the millennium, hypermarkets were the preferred type of retail store in Portugal for frequently purchased packaged goods, due to their low prices (Farhangmehr et al, 2000(Farhangmehr et al, , 2001. In recent years, the retail operators in Portugal opened several small supermarkets to cover the country (Hipersuper, 2014) and prices in supermarkets have become more competitive.…”

Traditional food traders in developing countries and competition from supermarkets: Evidence from Indonesia

“…Moreover, in order to ensure relative objectivity, the questions are arranged such that the traditional traders had no prior knowledge of the purpose of the study. Informing the respondents of the real purpose of the study would bias their answers negatively, as was proven by the study in Portugal (Farhangmehr, Marques, and Silva, 2001).…”

“…Furthermore, studies that use micro-level data of traditional retailers are still very rare, even in developed countries. In a case study in Portugal, Farhangmehr, Marques, and Silva (2001) measure traditional retailers' perception of supermarkets and unsurprisingly find a negative perception.…”

Consumers’ Choice for Vegetable Market Channels in Indonesia

“…Store attributes are negative, indicating that consumers and who rate this variables as an importance factors are more likely to purchase vegetable at modern markets. Regarding store attributes, modern markets have competitive advantage by providing a clean environment and superior comfort for shoppers (Suryadarma et al, 2010), more practical to shop and packaging (Farhangmehr et al, 2001;Kusumawaty et al, 2013), and more secure and safety of marketplace (Irianto, 2013;Rozhan et al, 2013).The convenience of shopping from modern retail outlets can be described such as near home/work place, easy parking, trolleys and baskets facilities, everything in one roof, extended trading hours, and good display of products Geuens et al, 2003). Besides store attributes, modern formats consumers also look brand & traceability due to the negative sign in the equation when deciding to purchase vegetables and fruits.…”