“…Schwartz's model of 10 values is described as a comprehensive, cross‐culturally stable model that can predict series of external constructs (González‐Rodríguez et al, 2016; Gross & Dewaele, 2017), which has been validated across 80 countries and cultures and therefore is well‐established (Gratani, Sutton, Butler, Bohensky, & Foale, 2016). When compared to other value measures, Schwartz's Human Value scale has the advantage of focusing on universal values that are recognized throughout all major cultures, which makes the value scale suitable for cross‐national and cultural analysis (Schwartz, 1992; Weckroth & Kemppainen, 2016). Schwartz values theory is currently one of the most appreciated and widely used methods for studying individual differences in values by social and cross‐cultural researchers (Brunsø, Scholderer, & Grunert, 2004; Choi et al, 2016; Doran, 2009; Hede, Jago, & Deery, 2005).…”