Purpose The purpose of this study is to unearth the factors that influence tourists’ revisit intention. The proposed model of the study is grounded on using the theory of planned behaviour (TPB) and extending it with additional variables, i.e. satisfaction, destination image, perceived risk, service quality and perceived value. Design/methodology/approach This study adopted a cross-sectional approach to collect data. The data were collected by conducting a field survey questionnaire on 330 respondents and were analysed using partial least squares version 3.2.9. Findings The results show that perceived behavioural control, perceived value, destination image and satisfaction significantly affect visitors’ revisit intention. The influence of perceived value, perceived service quality and destination image on satisfaction is also confirmed. On the other hand, satisfaction is found to be a significant mediator between perceived service quality, destination image and perceived value. Originality/value The extended TPB model that includes perceived service quality, perceived value, perceived risk and satisfaction provided a model with a theoretical basis to explain tourist revisit intentions to a tourist destination.

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This paper examines the effect of human values on consumer CSR perception towards cosmetic companies. Since consumer skepticism is on the rise, its moderating effects are also investigated in this paper. Questionnaires were collected from 479 consumers of seven cosmetic companies which were subsequently analyzed via structural equation modelling. Findings revealed that human values such as self‐enhancement and openness to change have a significant influence on consumer CSR perception. Consumer skepticism was also found to moderate the relationship between human values of openness to change, self‐transcendence and conservation towards consumer CSR perception. The results allow decision‐makers to better understand the influence of consumers' value system on their CSR perception while elucidating the boundary conditions played by consumer skepticism, amplifying the need for organizations to engage in authentic and sincere CSR practices. This study tested the boundaries of the Schwartz Human Values Theory which has been expanded to measure consumer CSR perception.

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Article HistoryThis research was carried out on the premise that as CSR was becoming popular among corporations in Malaysia, it was important to gauge consumers" beliefs and perspectives about CSR and the CSR issues that mattered to them most when purchasing a product. The research covered 12 states of West Malaysia targeting 120 respondents each, bringing the total sample size to 1440 respondents that were selected via quota sampling method for representation of major ethnic groups in Malaysia. Respondents were presented with three main questions to gauge their perspectives and were allowed to tick as many responses as they wished from a list of options available. Basic descriptive statistics were deployed to interpret the findings of the study. The findings give evidence that Malaysian consumers are becoming highly aware about CSR and the type of CSR activities organizations should undertake. The research also seemed to imply that consumers in Malaysia have begun taking into account an organization"s CSR involvements when making a purchase decision.Contribution/ Originality: This paper contributes to the existing literature of CSR by unveiling consumers" beliefs and perspectives about CSR in terms of their opinion about what CSR is all about, the type of CSR activities organizations should undertake and the types of CSR issues that may influence their purchase decision.