Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

Abstract

Purpose The purpose of this study is to unearth the factors that influence tourists’ revisit intention. The proposed model of the study is grounded on using the theory of planned behaviour (TPB) and extending it with additional variables, i.e. satisfaction, destination image, perceived risk, service quality and perceived value. Design/methodology/approach This study adopted a cross-sectional approach to collect data. The data were collected by conducting a field survey questionnaire on 330 respondents and were analysed using partial least squares version 3.2.9. Findings The results show that perceived behavioural control, perceived value, destination image and satisfaction significantly affect visitors’ revisit intention. The influence of perceived value, perceived service quality and destination image on satisfaction is also confirmed. On the other hand, satisfaction is found to be a significant mediator between perceived service quality, destination image and perceived value. Originality/value The extended TPB model that includes perceived service quality, perceived value, perceived risk and satisfaction provided a model with a theoretical basis to explain tourist revisit intentions to a tourist destination.

Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity

“…Intention to visit has been considered as a major determinant of growth and survival of the tourism business because it helps in forecasting marketing expenses ( Kim et al, 2013 ), profitability ( Alves et al, 2019 ), and sustainability of tourism business ( Stylos et al, 2017 ). Furthermore, the trade-off between attracting and retaining the costs of tourists determines the competitive advantage ( Chiu et al, 2012 ; Kim et al, 2013 ; Abbasi et al, 2021 ), which is also a function of tourists visit intentions.…”

Country Image, Destination Image, Self-Congruity, and Revisit Intention to Singapore: The Mediating Role of Memorable Tourism Experience

“…In the tourism industry, the factors that influence tourists to revisit include satisfaction, attractiveness, accommodation, service, culture, risk [4]. [5] suggested that the factors that influence the intention of returning tourists include perceived behavioral control, perceived value, destination image and satisfaction. Meanwhile, [6] prove that country image and destination image influence revisit intention via the mediating effect of memorable tourist experience.…”

Influence of Experiential Consumption and Social Environment of Local Tourists on the Intention to Revisit Tunisian Guesthouses: Mediating Role of Involvement in the Experience

“…The theory of reasoned action [54], just like the theory of planned behavior [54], aims to predict the behavior of individuals or to understand how a behavior can evolve or change. Indeed, for the authors of these models, it is intention that constitutes the determining factor of behavior [55,56]. The stronger the intention, the more effort the person will put into this behavior and the more likely they are to engage in this behavior.…”

“…This behavioral control can be influenced by past experiences but also by anticipated obstacles. This variable can influence the onset of behavior in direct or indirect ways [55]. Thus, even if an individual has a favorable attitude towards a behavior and his entourage approves this behavior, he will not develop an intention to act if he does not believe that he has the necessary resources (time, money, skills, etc.)…”

“…Reasoned Action Theory and Planned Behavior Theory have both considered an individual's intention to be a central factor in adopting a given behavior [57]. Thus, consumption intention can be considered as the predictor of behavior and of performing future behavior [55].…”