Abstract:The study uses the statistical method, the method of analogy and comparison, as well as the positive and normative approach. Findings: The study indicated that in the agricultural sector there are several problems associated with the formation of human resources. This is evidenced by the presence of negative trends that have been observed over the past 20 years. The main problems are the low educational level of workers, aging professional staff, and a reduction in the number of employees in all positions. Pra… Show more
“…The prerequisites for the formation of protest including youth lumpenization and deprivation (inconsistency between the increased social expectations of young people and the real possibilities for their realization) were studied [9]. The manifestations of youth protestivity in the modern conditions increasingly acquiring the structure of network interaction were also examined.…”
The present study combines a theoretical analysis of youth protest as a special social phenomenon and the results of an empirical study. Based on the empirical study conducted by the authors in the Moscow State University of Technology and Management (First Cossack University), an analysis of the protest activity of youth (students) in the 2010s is conducted. The authors rely on a set of methodological approaches and methods of analysis: conceptual, behaviorist, and socio-cultural approaches, as well as the network approach aimed at understanding the basic constructs of the digital age and digital communications as a new social reality. The authors develop the method of discourse analysis to demonstrate the protest activism being contingent on the rapidly changing conditions. The modern definition of protest is analyzed. The term protestivity is introduced and its heuristic value is substantiated. The distinction between civic activism and protestivity is drawn. The authors explore the preconditions for the formation of protest: youth lumpenization, deprivation (inconsistency between the increased social expectations of young people and the real possibilities for their realization). The manifestations of youth protestivity in the modern conditions increasingly acquiring the structure of network interaction are studied. It is concluded that the repertoire of youth protestivity in a digital society is modifying. The article demonstrates that positive (constructive) forms of protest activity contribute to the formation of a conventional form of interaction between youth and authorities. Involvement in positive forms of activism stops the natural potential of youth protest. The future largely depends on what status the authorities assign to youth.
“…The prerequisites for the formation of protest including youth lumpenization and deprivation (inconsistency between the increased social expectations of young people and the real possibilities for their realization) were studied [9]. The manifestations of youth protestivity in the modern conditions increasingly acquiring the structure of network interaction were also examined.…”
The present study combines a theoretical analysis of youth protest as a special social phenomenon and the results of an empirical study. Based on the empirical study conducted by the authors in the Moscow State University of Technology and Management (First Cossack University), an analysis of the protest activity of youth (students) in the 2010s is conducted. The authors rely on a set of methodological approaches and methods of analysis: conceptual, behaviorist, and socio-cultural approaches, as well as the network approach aimed at understanding the basic constructs of the digital age and digital communications as a new social reality. The authors develop the method of discourse analysis to demonstrate the protest activism being contingent on the rapidly changing conditions. The modern definition of protest is analyzed. The term protestivity is introduced and its heuristic value is substantiated. The distinction between civic activism and protestivity is drawn. The authors explore the preconditions for the formation of protest: youth lumpenization, deprivation (inconsistency between the increased social expectations of young people and the real possibilities for their realization). The manifestations of youth protestivity in the modern conditions increasingly acquiring the structure of network interaction are studied. It is concluded that the repertoire of youth protestivity in a digital society is modifying. The article demonstrates that positive (constructive) forms of protest activity contribute to the formation of a conventional form of interaction between youth and authorities. Involvement in positive forms of activism stops the natural potential of youth protest. The future largely depends on what status the authorities assign to youth.
“…Based on the learning outcomes, such ambassadors not only believe in the company, share its values, personally use its products or services and recommend it to others, but also have well-developed communication skills that help them "infect" others with their ideas. Secondly, based on current market development trends (Sycheva, 2019), the authors identified the main patterns in positioning a brand ambassador. The definition of this concept in the information field of social networks allowed the authors to get even closer to a common understanding and orientation in a wide mass media space.…”
Section: Discussionmentioning
confidence: 99%
“…Besides this, browsing algorithms are constantly changing in favor of personal accounts, and corporate site traffic is decreasing, hence making it necessary to promote each post for a fee so that even subscribers can view it. Company employees have personal pages on social networks and this can bring additional benefits to the company (Sycheva, 2019). Subsequent upon new forms of communication, an employee becomes an advertising medium and a brand conductor for consumers, otherwise known as a brand ambassador or a corporate ambassador.…”
This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
“…Modern processes of growing global crises and rapidly developing digital transformations have significantly changed approaches to human capital research and articulated new public management objectives in this sphere. Of severe problems of human capital management in Russia a low level of the tools and approaches used for it can be noted, which leads to reduced efficiency and losses in human capital (Sycheva et al, 2019;Titova et al, 2019).…”
This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
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