This study examines the communicative efficiency of anti-crisis information management strategies in the context of the global pandemic and accelerated digitalization; it also explores the transformations of the information power subsystem that reacts to the spread of COVID-19. It was revealed that the communicative efficiency of anti-crisis information management is determined by the ability of management systems to develop and implement a proactive strategy in a short time. The theoretical foundations of the analysis of communicative efficiency in the context of a "pandemic-economic" dilemma are proposed, possible information strategies of public authorities in a pandemic are structured, and their comparative efficiency in anticrisis management is revealed.
This study examines information risk management models in the context of the pandemic crisis, the mechanisms of circulation of information about COVID-19, and the issues about the relationship between risk perception and information trust, which are the key factors of successful response to a pandemic. The article focuses on the basic information strategies related to risk reflections on the coronavirus pandemic.
The study analyzes the modern youth policy of the Russian Federation using the methodological foundations of the theory of human capital. In this context, the criteria for the efficiency of youth policy are defined. The authors argue that youth policy is one of the priority areas of activity that determines the improvement of the country’s human capital. Moreover, it is possible to designate the formation and development of well-rounded young people who demonstrate initiative, are responsible and patriotic, have an active civic position, beliefs and a system of values, and take an active part in political and public life.
The purpose of the presented research was to identify the basic value characteristics and potentially conflicting contradictions as a result of the influence of the rapid spread of new media on the audience of modern Russian youth. The first part of the article problematizes the search for theoretical grounds for studying the virtual projection of politics, the methodological background of research on the specifics of the phenomenon of the mediatization of politics. Considering the mediatization effects in the riskological projection, the authors pay special attention to the value attitudes of perception of information about threats, the ideological dominants of the features of political reactions of various social strata. This research aims to contribute to the Russian academic discourse on the specifics of youth media activism, models and practices of its media consumption, new forms and parameters of communication, "digital aborigines". It is concluded that in the conditions of media conflicts, the system of "traditional" values is being desacrated, the struggle of real political interests and parallel/alternative political agendas is taking place, which affects the value political activity of young people and the processes of their self-identification. In the course of the analysis, a fundamentally new knowledge was obtained, based on a holistic vision of the cultural and historical reality of the formation of a "digital society" in Russia, about the axiological features of the modern Russian social order, including a complexly structured set of moral values of youth, the dominant discourses of the value system and ways of alternative vision of the political situation and images of threats and conflicts. The paper examines the "conflict of selection of social problems" in the media communication youth space, algorithms and mechanisms of the clash of beliefs on digital platforms, analyzes media conflicts about the political past and present. In this regard, the article develops a model for measuring and preventing the risks of political and axiological transformations among Russian youth based on the development of complementary methods of their assessment for the construction and implementation of effective state strategies in terms of their change and improvement.
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