Abstract:This paper investigates consumer responses to new smart products. Due to the application of information technology, smart products are able to collect, process, and produce information and can be described as ''thinking'' for themselves. In this study, 184 consumers respond to smart products that are characterized by two different combinations of smartness dimensions. One group of products shows the smartness dimensions of autonomy, adaptability, and reactivity. Another group of smart products are multifunctio… Show more
“…Smart product Products with embedded IT technology that collect, process, produce and transmit usage data are named smart or intelligent products (Cronin, 2010;Rijsdijk and Hultink, 2009). Those smart products will be able to :…”
“…Smart product Products with embedded IT technology that collect, process, produce and transmit usage data are named smart or intelligent products (Cronin, 2010;Rijsdijk and Hultink, 2009). Those smart products will be able to :…”
“…We now turn to investigate three individual difference variables that might moderate the consequences of CPI. Perceived complexity is "the degree to which an innovation is perceived as relatively difficult to understand and use" (Rijsdijk and Hultink, 2009). Figure 3 shows perceived complexity moderating the effect of CPI upon utilitarian and hedonic attitudes.…”
Section: H5: the Greater The (A) Utilitarian Attitude And The Greatementioning
“…The attribute level refers to physical characteristics of an offering [10,11]. To briefly illustrate the difference, this work draws on one of the capabilities of smart products, namely their capability to communicate and cooperate with other objects [12]. It has no value for the user per se.…”
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