Value-In-Context with Service Innovation in the Digital Age: A Service-Dominant Logic Perspective

Abstract

Abstract

Factors influencing companies’ positive financial performance in digital age: a meta-analysis.

“…Source: Authors Quality of business organization: Research has been identified as one of the most crucial drivers of business development. Companies invest in research directly by creating knowledge and by adapting existing innovations to their industry (Cohen & Levinthal, 1990;Mikusz, 2017;Raymond, Bergeron, Croteau & St-Pierre, 2016). The impact of dynamic technological progress requires regular enhancement of the company's BM to sustain positive financial outcomes (Linder & Cantrell 2001).…”

“…The innovative approach to market expansion no longer supports traditional market segmentation methods, the main attributes of which are the product and the customer, but focuses on the conditions in which customers are located rather than on the customers themselves (Hackos, 2003) and on the benefits as a final result (Hackos, 2003;Mikusz, 2017). This approach proposes the design of a new business model based on a service-dominated approach (Ekundayo, 2019;Fullerton & Wempe, 2009;Hackos, 2003;Kotarba, 2018;Linder & Cantrell 2001;Malmmose, Lueg, Khusainova, Iversen, & Panti, 2015;Mikusz, 2017;Viljakainen, Toivonen & Aikala, 2013).…”

“…The ability of an organization to transform the customer's anticipation in the data into the development of the product or service for which the customer will pay (Ekundayo, 2019;Viljakainen, Toivonen & Aikala, 2013), because his/her anticipation will be fulfilled and facilitated by the service dominant logic (S-D logic) (Mikusz, 2017) and product servicing. S-D logic refers to two distinct types of resources-operand and operant.…”

“…According to S-D, logic, this value can result only from the application of operant resources that may be directly transmitted or through operand resources. This means that when physical goods are involved, they are understood as mechanisms for service provision (Mikusz, 2017). The impact of nonfinancial and nondigital factors on business organizations has a direct effect on the financial outcomes of a business.…”

“…Digital Networking: The Digital communication network creates new business communications both to customers, expanding the opportunities to present their products, as well as expanding and facilitating product ordering opportunities for both suppliers and other partners (Köhler, 2008;Mikusz, 2017;Raymond, Bergeron, Croteau, & St-Pierre, 2016) thus, creating a business ecosystem. The business ecosystem consists of individuals, organizations, and public authorities, as well as rules that ensure the company interacts with customers, competitors, media, and others ( Lusch & Nambisan, 2015;Seelos & Mair, 2007).…”