Forecasting consumer perception of innovativeness

Lowe, Ben; Alpert, Frank

doi:10.1016/j.technovation.2015.02.001

Cited by 91 publications

(75 citation statements)

References 59 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The variables do not load onto one general factor and the first factor accounts for approximately 36% of the total variance, which despite the limitations of Harman's one-factor test (Podsakoff et al, 2003), suggest no reason to suspect significant CMV. Following recent studies (Bstieler and Hemmert, 2015;Fernandez et al, 2010;Lowe and Alpert, 2015) we also conduct the marker variable technique to consider the potential influence of CMV (Podsakoff et al, 2012). We use foreign group (firms being a member of a foreign enterprise group) as the marker variable, which we do not believe theoretically relates to our dependent variables and possesses the lowest correlation (Lindell and Whitney, 2001).…”

Section: Common Methods Variancementioning

confidence: 99%

The effect of public support on senior manager attitudes to innovation

Chapman

Hewitt‐Dundas

2018

Technovation

View full text Add to dashboard Cite

Forthcoming in Technovation (https://doi. ABSTRACT Senior manager innovation-orientated attitudes are key drivers of innovation within micro and smaller firms.Despite this, little guidance exists on the initiatives organisations can utilise to induce and strengthen such desirable attitudes. In this paper, we investigate whether innovation vouchers, an increasingly prevalent form of public innovation support that funds short-term collaborative projects to solve innovation problems for micro and smaller firms, influence senior manager innovation-orientated attitudes. We use a treatment effects approach to examine our question, specifically, propensity score nearest neighbour matching on a U.K. dataset of firms that received an innovation voucher between 2012 and 2015, and a control group of those that did not. Overall, we find that innovation vouchers induce small positive changes in senior manager innovation-orientated attitudes, with the largest change observed for senior manager openness to external knowledge, followed by risk tolerance.Overall, we show innovation vouchers strengthen senior manager innovation-orientated attitudes, thus advancing insights into the determinants of innovation-orientated attitudes and the additionality effects of public support programmes. We discuss implications for innovation policy and practice.

show abstract

Section: Common Methods Variancementioning

confidence: 99%

The effect of public support on senior manager attitudes to innovation

Chapman

Hewitt‐Dundas

2018

Technovation

View full text Add to dashboard Cite

show abstract

“…Overby and Lee (2006) argue that the utilitarian value is the consumer's assessment of the cost and substantial advantages of products, services and prices after considering their characteristics [23]. Lowe and Alpert (2015) point out that the consumers' product perceptions, such as concepts, technological novelty and comparative advantages, all affect their hedonic and utilitarian values [24]. Overby and Lee (2006) point out that consumers mostly consider rational factors, i.e., judgment of economic benefits in terms of money, convenience and time cost [23].…”

Section: Utilitarian Valuementioning

confidence: 99%

How to Achieve Sustainable Development of Mobile Payment through Customer Satisfaction—The SOR Model

Chen

Chung

Tsai³

2019

Sustainability

View full text Add to dashboard Cite

In recent years, due to smartphones being more popular and the wireless network infrastructure improving, individuals are no longer constrained by the workflow on personal computers. Therefore, business operators are constantly launching new mobile application services for everyday life. This study mainly explores how mobile payment adopts the determinants, and adds utilitarian value, hedonic value and salesperson performance as antecedences to understand whether utilitarian value, hedonic value and salesperson behavior can affect satisfaction through determinants, as well as to understand consumers’ mobile payment usage intention through the stimulus-response model. The research objectives of this study are mainly mobile payment users in Taiwan. 425 valid questionnaires were received. This study uses a structural equation model to analyze the data. This study’s results indicate that utilitarian value, hedonic value and salesperson selling behaviors positively affects customers’ satisfaction, which customers’ satisfaction positively affects mobile payment usage intention. The research results could provide mobile payment operators with references in the design and implementation of the mobile payment and application process, thereby accelerating the popularization of mobile payment.

show abstract

“…On the other hand, Lowe and Alpert [48] explained innovativeness as the superiority in new product development research, which consists of the perceived newness and perceived relative advantage of a product. The authors also emphasize that understanding consumers' perceptions of innovativeness helps to explain and predict unexpected consumer responses.…”

Section: Technology Stagementioning

confidence: 99%

“…Extrinsic motivations concern utilitarian attitudes, while intrinsic motivations are hedonic attitudes, such as perceived enjoyment [53]. Products that are presumed to provide high functional benefits lead to utilitarian attitudes, while products with high perceived newness lead to hedonic attitudes [48]. Recent research has shown that consumers are affected by an initial emotional response when they are exposed to innovation [54,55], especially within the information and communications technologies (ICT) field.…”

Section: Product Stagementioning

confidence: 99%

Bridging the Gap in the Technology Commercialization Process: Using a Three-Stage Technology–Product–Market Model

et al. 2019

View full text Add to dashboard Cite

This study proposes a new “three-stage technology–product–market” model to analyze the technology commercialization process. This model revises the technology acceptance model to more accurately consider the market potential of new technologies from a consumer perspective. This approach can be used to supplement developers’ own evaluations of technology. To test the model empirically, an online survey of 350 end users was conducted regarding their intention to purchase the “Wireless USB,” which uses “Zing” technology and was developed by the Electronics and Telecommunications Research Institute. The data was used to test the model using a structural equations approach. We indirectly confirmed the existence of gaps in the technology commercialization process by verifying the mediating effects of the productization stage. Results suggest that end users may not purchase a product, even if they perceive the technology to be innovative; the product purchase intention is significantly influenced by its perceived value. Therefore, developers must understand the concept of technology value for productization in order to refine a technology according to market demand.

show abstract

Forecasting consumer perception of innovativeness

Cited by 91 publications

References 59 publications

The effect of public support on senior manager attitudes to innovation

The effect of public support on senior manager attitudes to innovation

How to Achieve Sustainable Development of Mobile Payment through Customer Satisfaction—The SOR Model

Bridging the Gap in the Technology Commercialization Process: Using a Three-Stage Technology–Product–Market Model

Contact Info

Product

Resources

About